Organization Name
Abercrombie & FitchOrganization Type
Backgammon BrandOrganization Description
At the time touting itself as "The Greatest Sporting Goods Store in the World" and specializing in luxury outdoorsman's goods for the very wealthy, Abercrombie & Fitch must have noted the sudden mania for backgammon among the monied club men of New York. In a virtuous circle, A&F catered to the tastes of their wealthy clients by developing table-top and folding backgammon sets of increasingly high quality (and high price) and the resulting beauty and appeal of their wares elevated the reputation of the game, which had long suffered from the cheap quality of generally available sets.
