Midway Bricklayer

Object/Artifact

-

Museum of Neon Art

Name/Title

Midway Bricklayer

Entry/Object ID

2003.18.1

Description

Top portion of a pole sign with sequential animation from Midway Building Supply (located mid-way between Ontario and Pomona) in Montclair, CA.

Category

Signs

Made/Created

Date made

1952

Dimensions

Height

48 in

Width

185 in

Depth

14 in

Dimension Notes

12 amps. Transformers: 2/15k 2/7.5k 1/9k

Exhibition

#SIGNGEEKS

Interpretative Labels

Label

Midway Bricklayer 1952 Gift of Albertson’s, 2002 Restored with a gift from Dr. Karen Glasgow and Dr. Sharron Murphy Originally part of a larger sign for Midway Building Materials, this animated bricklayer was donated to the Museum of Neon Art after 45 years of service as a neighborhood landmark. The design is rudimentary but makes the double-sided bricklayer sign all the more adorable. “Midway founder Ric Pearson commissioned the sign in 1952 as an eye-grabber for his fledgling business, so named because it was midway between Ontario and Pomona– this being several years before Montclair’s founding. Perhaps it was too eye-grabbing: A drunken driver plowed into the sign in the early 1980s, wrecking it. The sign couldn’t be removed for repair because it didn’t conform to modern regulations on size and style. If it was gone for 24 hours, it was gone for good, Pearson’s son, Doug, said. In an ingenious solution, Ontario Neon was hired to build a replica off-site. The wrecked sign was hauled down and the new one put in place in a half-day, well within the 24 hour window.” (From Inland Valley Daily Bulletin article by David Allen: http://www.insidesocal.com/davidallen/2012/04/26/remembering-midway-building-materials/ )