Name/Title
Matchbook covers, c. 1970sEntry/Object ID
2024.14.3Description
Acc. No. 24.14.3 a, b, c, d
Subject Category: Businesses of Alameda
Date or Period: 1970s
Object: Matchbook covers
Description: 4 Matchbook covers of Alameda Businesses A: Tim's; B: Horgan's Red Lamp; C: Commissioned Officers' Mess; D: Walt's Menshop
Sizes: A-C: L 4 /2” x W 1 1/2”; D: L 5” x W 2”
History of Object: Objects were offered to patrons as advertising objects to light their cigarettes. A: Tim's: 1619 Webster St., owner was Joe Gershick, later location Otaez Mexican restaurant, now Ceron Kitchen (as of 2022). B: Horgan's Red Lamp: The Horgans alo operated out of the Driftwood. The Red Lamp was on Webster St. C: The Officer's Mess on the Naval Air Station ('the Base') handed out matchbooks in different colors, white, green, blue... D: Walt's Menshop address: 1437 Park St. (1970s) - later Silver Tree Fine Gifts, now (at least as of 2018) Town Tavern; upstairs home to China House restaurant (2328 Santa Clara Ave., 1968-2021).
Acquired from: Charles Kahler
Donation date: end 2023 or early 2024; Catalog Date: 2/15/2024Interpretative Labels
Label
On display in the Merchant's Novelties Display Case are the matchbook covers for Tim's and Horgan's Red Lamp.
