Name/Title
Yardstick advertising the First National Bank branch, 1970sEntry/Object ID
2021.18.1Description
Acc. No. 21.18.1
Subject Category: Businesses of Alameda
Date or Period: after 1970
Object: yardstick
Description: wooden yardstick, painted bright yellow, with lettering in black, on one side: ‘Friendly, Personal Banking Services Designed First For ALAMEDANS’ and on the other side; ‘2424 Santa Clara Ave., Alameda First National Bank 521-2424’
Size: L 36"
History of Object: Yardstick advertising the First National Bank, on the corner of Park and Santa Clara. The phone number reflects. Period after introduction of the automated calling, but likely before split of the 415 area code.
Alameda First National Bank was established in or before 1964 and merged with, and changed name to, U.S. Bank in 1997.
Yardstick was part of a mobile of such, with others dating from the 1950s.
Acquired from: unknown
Donated: before 2018
Catalog Date: 2/3/21
