Schenley's Whiskies Wood Punchout Sign

Object/Artifact

-

American Sign Museum

Name/Title

Schenley's Whiskies Wood Punchout Sign

Entry/Object ID

2024.0006.0003

Description

Schnley's was a liquor distiller which was headquartered in New York City and founded in the 1920s. Other brands such as Golden Wedding were a part of the larger Schenley's company. This small sign is a majority red-painted wood. The individual letters that spell SCHENLEY's have "punchouts," or little holes. Into the holes, small green glass beads are inserted allowing light to shine through. It is hand-painted at the bottom to read, "Mark of Merit Whiskies," and, "Schenley Distillers Corporation, New York, NY." It was manufactured by Reflecto Letters Company, assumably based in New York City although little is known about the company.

Collection

Permanent Collection

Category

z_New Category Needed (Re-sort)

Made/Created

Manufacturer

Reflecto Letters Co.

Time Period

1910 - 1919

Inscription/Signature/Marks

Type

Label

Location

back, lower left

Transcription

Reflecto Letters Co. 110 West 27th Street New York Patent Applied For

Dimensions

Height

4-3/4 in

Width

19-1/4 in

Depth

5/8 in

Material

Wood, Paint, Glass, Metal

Location

Category

Storage

Condition

Overall Condition

Good