Howard Johnson's Large Neon Sign

Object/Artifact

-

American Sign Museum

Name/Title

Howard Johnson's Large Neon Sign

Entry/Object ID

2003.0074.0001

Description

The large sign advertised Howard Johnson, a restaurant that became known for its 28 flavors of ice cream. Originally opened in 1925 as a corner pharmacy selling soda and ice cream, by 1940, there were more than 100 Howard Johnson locations across the country. The Museum’s sign was created around 1958 and originally located in Utica, New York. At about 20 feet tall, it weighs more than 1,500 pounds and depicts characters inspired by the nursery rhyme “Simple Simon met a pie-man going to the fair…” This imagery was chosen to promote that the restaurants—as well as the franchised motels and hotels operating by this time—were all family-friendly. Today, Howard Johnson’s lodging is owned and operated by Wyndham Worldwide, but the last Howard Johnson restaurant closed in 2022. Corning glass was the original manufacturer of the ruby red neon in this sign.

Collection

Permanent Collection

Category

z_New Category Needed (Re-sort)

Made/Created

Manufacturer

Durante Signs

Date made

1958

Place

City

Utica

State

New York

Dimensions

Height

240 in

Weight

1500 lb

Material

Metal, neon, Paint

Location

Category

Exhibit