Hobo Joe Advertising Card, Nap Time
Name/Title
Hobo Joe Advertising Card, Nap TimeEntry/Object ID
BIM2022.2.5Description
Two color advertising postcards for Hobo Joe's, a cafe chain located in California and Arizona. The card features a painting or pastel sketch of Hobo Joe, the chain's mascot, taking a nap in a hammock at his camp. His dog is seated on an open book in his lap and a coffee pot is boiling over a fire nearby. The card is vertically printed, with a banner across the bottom that reads "Hobo Joe" World Traveler, Philosopher, and Connoisseur of Good Food". Unused. The back reads "Hobo Joe's Colony Foods, Inc, 1801 Dove Street, Newport Beach, Calif. 92660" in the upper left corner beside an image of Hobo Joe and his dog. The card was designed by Locantore in Costa Mesa and printed by Kolor View Press in Los Angeles. Print number 6587/KV6587C. The card marked "3-11-77" is one of the six cards sent to Earl Buyok by "Me". The other card is addressed as belonging to Jean Cooley, BH& L Valley u Five Tour. Hobo Joe was originally designed by artist James Casey of Venice, California. The concept was that Hobo Joe was a businessman who had left that world and his associated worries behind to travel the world.Subject
Hobo JoeSubject Person/Organization
Hobo Joe's RestaurantLexicon
Nomenclature 4.0
Nomenclature Secondary Object Term
Postcard, PictureNomenclature Primary Object Term
PostcardNomenclature Sub-Class
Writing MediaNomenclature Class
Written Communication T&ENomenclature Category
Category 06: Tools & Equipment for CommunicationPostcard Details
Postcard Type
Photochrome (1930-Present)Place Published
City
Costa MesaState/Province
CaliforniaCountry
United States of AmericaPrinter
Kolor View PressPlace Printed
Location
Los AngelesState/Province
CaliforniaCountry
United States of AmericaTranscription
3-11-77