Name/Title
Hobo Joe Advertising Card, ShavingEntry/Object ID
BIM2022.2.6Description
Two color advertising postcards for Hobo Joe's, a cafe chain located in California and Arizona. The card features a painting or pastel sketch of Hobo Joe, the chain's mascot, shaving at a mirror on a make-shift shelf against some kind of a shed with his dog sitting on the shelf looking on. He has a mirror propped up on the shelf beside the dog and a skillet and plate of breakfast are on top of a barrel next to him. The card is vertically printed, with a banner across the bottom that reads "Hobo Joe" World Traveler, Philosopher, and Connoisseur of Good Food".
Both unused. The back reads "Hobo Joe's Colony Foods, Inc, 1801 Dove Street, Newport Beach, Calif. 92660" in the upper left corner beside an image of Hobo Joe and his dog. The card was designed by Locantore in Costa Mesa and printed by Kolor View Press in Los Angeles. Print number 6587/KV6587A.
The card marked "3-11-77" is one of the six cards sent to Earl Buyok by "Me".
Hobo Joe was originally designed by artist James Casey of Venice, California. The concept was that Hobo Joe was a businessman who had left that world and his associated worries behind to travel the world.Subject
Hobo JoeSubject Person/Organization
Hobo Joe's RestaurantLexicon
Nomenclature 4.0
Nomenclature Secondary Object Term
Postcard, PictureNomenclature Primary Object Term
PostcardNomenclature Sub-Class
Writing MediaNomenclature Class
Written Communication T&ENomenclature Category
Category 06: Tools & Equipment for CommunicationPostcard Details
Postcard Type
Photochrome (1930-Present)Place Published
City
Costa MesaState/Province
CaliforniaCountry
United States of AmericaPrinter
Kolor View PressPlace Printed
Location
Los AngelesState/Province
CaliforniaCountry
United States of AmericaOther Names and Numbers
Other Numbers
Number Type
Postcard Printer NumberOther Number
6587Number Type
Postcard Printer NumberOther Number
KV6587ACreate Date
February 9, 2022Update Date
May 11, 2022