Name/Title
Hobo Joe Advertising Card, Laundry DayEntry/Object ID
BIM2022.2.4Description
A color advertising postcard for Hobo Joe's, a cafe chain located in California and Arizona. The card features a painting or pastel sketch of Hobo Joe, the chain's mascot, hanging his laundry. His puppy is inside of a sock on the line, watching Joe pin a garment to a line. There is a YMCA towel around his waist and a smoking cigar in his mouth. A wash basin with a wash board are sitting on a chair to the front and a lake or river is visible along the bottom right. Joe is turned away from the front of the card. The card is vertically printed, with a banner across the bottom that reads "Hobo Joe" World Traveler, Philosopher, and Connoisseur of Good Food".
Sent on March 12, 1977 in the afternoon from Stockton, California. It is addressed to Earl Buyok[sp?] at 715 North E. Stockton, Calif 95205.The message reads:
"3-11-77 Hi Honey, Is this you in the 30's? I thought it looked familiar. Love Me[sp?] Modesto"
This card was one of the six sent to the same individual, one of each design.
The back reads "Hobo Joe's Colony Foods, Inc, 1801 Dove Street, Newport Beach, Calif. 92660" in the upper left corner beside an image of Hobo Joe and his dog. The card was designed by Locantore in Costa Mesa and printed by Kolor View Press in Los Angeles. Print number 6587.
Hobo Joe was originally designed by artist James Casey of Venice, California. The concept was that Hobo Joe was a businessman who had left that world and his associated worries behind to travel the world.Subject
Hobo JoeSubject Person/Organization
Hobo Joe's RestaurantLexicon
Nomenclature 4.0
Nomenclature Secondary Object Term
Postcard, PictureNomenclature Primary Object Term
PostcardNomenclature Sub-Class
Writing MediaNomenclature Class
Written Communication T&ENomenclature Category
Category 06: Tools & Equipment for CommunicationPostcard Details
Postcard Type
Photochrome (1930-Present)Place Published
City
Costa MesaState/Province
CaliforniaCountry
United States of AmericaPrinter
Kolor View PressPlace Printed
Location
Los AngelesState/Province
CaliforniaCountry
United States of AmericaPostmark
Date and Time of Postmark
March 12, 1977Stamp
9 cent grey-blue Capital Building CupolaAddressee
Name
Earl Buyok[sp?]Address
Street
715 North E.City
StocktonState/Province
CaliforniaState/Province Code
CAZip/Postal Code
95205Transcription
Transcription
Hi Honey, Is this you in the 30's? I thought it looked familiar. Love Me[sp?] ModestoLanguage
EnglishOther Names and Numbers
Other Numbers
Number Type
Postcard Printer NumberOther Number
6587Number Type
Postcard Printer NumberOther Number
6587Create Date
February 9, 2022Update Date
May 9, 2022