Advertisement card (J&P Coats)

Object/Artifact

-

Berkeley County Museum

The image features a vintage advertisement from J.& P. Coats showcasing their "Best Six-Cord Thread," available in white, black, and colors for both hand and machine use. It prominently displays a portrait of a young girl with curly hair and wide, earnest eyes, wearing a ruffled pink dress. She is clasping her hands together in a gentle, prayer-like pose.

The image features a vintage advertisement from J.& P. Coats showcasing their "Best Six-Cord Thread," available in white, black, and colors for both hand and machine use. It prominently displays a portrait of a young girl with curly hair and wide, earnest eyes, wearing a ruffled pink dress. She is clasping her hands together in a gentle, prayer-like pose.

Name/Title

Advertisement card (J&P Coats)

Entry/Object ID

22.10.81

Description

J&P Coats advertisement trade card. Back originally had text advertisement but has been covered with brown paper.

Context

Victorian trade cards were an early collectible advertising popularized after the Civil War. The advent of lithography in the 1870s made it possible to mass-produce advertising cards in color, leading to a golden age from 1876 to the early 1900s, when halftone-printed ads became more economical. Trade cards typically had a picture on one side and an advertisement/text on the other. Custom cards were printed for specific products, such as medicines, sewing supplies, and even farm equipment.

Collection

Dyson family collection

Category

Advertising

Acquisition

Accession

2022.10

Source or Donor

Saundra & Bill Dyson

Made/Created

Date made

circa 1881

Lexicon

Nomenclature 4.0

Nomenclature Primary Object Term

Card, Advertising

Nomenclature Class

Advertising Media

Nomenclature Category

Category 08: Communication Objects