Advertisement card (J&P Coats)
Name/Title
Advertisement card (J&P Coats)Entry/Object ID
22.10.76Description
The card measures 4 inches x 2 5/8 inches. There is some typical wear to the card. The back of the card has leaves and a small amount of text affixed.Context
Victorian trade cards were an early form of collectible advertising popularized after the Civil War. The advent of lithography in the 1870s made it possible to mass-produce advertising cards in color, leading to a golden age from 1876 to the early 1900s, when halftone-printed ads became more economical. Trade cards typically had a picture on one side and an advertisement/text on the other. There were custom cards printed for specific products, such as specific medicines, sewing supplies, and even farm equipment.Collection
Dyson family collectionCategory
Advertising