Advertisement card (J&P Coats)
Name/Title
Advertisement card (J&P Coats)Entry/Object ID
22.10.75Description
J&P Coats thread advertisement card. Cartoon of two women with "Lucy Locket" poem. The advertising on the back has largely been covered by brown paper. Size is approximately 2 5/8"x 4". Some typical wear.Context
Victorian trade cards were an early collectible advertising popularized after the Civil War. The advent of lithography in the 1870s made it possible to mass-produce advertising cards in color, leading to a golden age from 1876 to the early 1900s, when halftone-printed ads became more economical. Trade cards typically had a picture on one side and an advertisement/text on the other. Custom cards were printed for specific products, such as medicines, sewing supplies, and even farm equipment.Collection
Dyson family collectionCategory
Advertising