Advertisement card (J&P Coats)
Name/Title
Advertisement card (J&P Coats)Entry/Object ID
22.10.74Description
Victorian J&P Coats advertising card. Yellow flower & dark-haired girl's face. Back originally had text advertising J&P Coats thread, but has been covered with brown paper and part of a newspaper article. Rip in top right corner.Context
Victorian trade cards were an early form of collectible advertising popularized after the Civil War. The advent of lithography in the 1870s made it possible to mass-produce advertising cards in color, leading to a golden age from 1876 to the early 1900s, when halftone-printed ads became more economical. Trade cards typically had a picture on one side and an advertisement/text on the other. There were custom cards printed for specific products, such as specific medicines, sewing supplies, and even farm equipment.Collection
Dyson family collectionCategory
Advertising