Advertisement card (J&P Coats thread)
Name/Title
Advertisement card (J&P Coats thread)Entry/Object ID
22.10.73Description
J&P Coats thread advertisement card, ca. 1881. A blonde girl is surrounded by white flowers. Rip on the bottom right, making the copyright date unknown. The back originally advertised J&P Coats, but has been covered with brown paper.Context
Victorian trade cards were an early form of collectible advertising popularized after the Civil War. The advent of lithography in the 1870s made it possible to mass-produce advertising cards in color, leading to a golden age from 1876 to the early 1900s, when halftone-printed ads became more economical. Trade cards typically had a picture on one side and an advertisement/text on the other. There were custom cards printed for specific products, such as specific medicines, sewing supplies, and even farm equipment.Collection
Dyson family collectionCategory
Advertising