This is a 36" (l) metal measuring tape that rolls up. The measuring tape was an advertisement for Hassig Oil Company. The measuring tape measures 1" (h) x 1.75" (dia) when rolled.
Lexicon
Nomenclature 4.0
Nomenclature Secondary Object Term
Measure, Tape
Nomenclature Primary Object Term
Rule, Retractable
Nomenclature Class
Weights & Measures T&E
Nomenclature Category
Category 05: Tools & Equipment for Science & Technology