Name/Title
StereographEntry/Object ID
2023.055.3.0198Description
A black and white stereograph. Image is a street view of New York City at night. Above the image "T40 (Star)" is printed, below the image "32400T The Great White Way - Night Scene on Boradway Above Times Square. New York City." is printed, to the left of the image "Keystone View Company COPYRIGHTED Manufacturers MADE IN U.S.A. Publishers" is printed, to the right of the image "Meadville, Pa., New York, N. Y., Chicago, Ill., London, England." is printed. On the reverse the following is printed:
32400
"THE GREAT WHITE WAY," NEW YORK
The blazing illumination occasioned by millions of electric lights, turning the hours of darkness to brightness of noon, is an event of nightly occurence in the theatrical distric of New York and one which adds immeasurably to the glamour of this greatest amusement center of the world. New York City boasts about 80 standard theaters, an equal number of vaudeville houses and music halls and more than 1,700 motion picture houses, possessing, between them, a seating capacity of over 1,000,000. Of these places, the best and the largest are on or close to Boradway between 38th and 62nd Streets, and it is this section of Broadway which is popularly known as "The Great White Way."
We are standing near the intersection of 54th Street and 7th Avenue, looking down the latter into Broadway and southward along an important stretch of "The Great White Way." Here most of the successful plays and pictures of the United States have their first presentations and achieve their reputations. Some idea of the average size of these theaters may be gained from a statement of the capacity of a few whose electric signs are visible from this point. The "Roxy," whose name glows against the night sky, can seat an audience of 5,920 persons; "Warner's" will accomodate 1,286; the "Capitol," 4,624; the "Rivoli," 2,122, and the "Strand," 2,989. These five theaters alone, which are but a few among many, would therefore seat the entire population of a city of 17,000 people. The largest auditorium in New York is the new Madison Square Garden, which holds 23,000 people. The Metropolitan Opera House, the chief center of grand opera in America, accomodates 3,305 people.
Copyright by The Keystone View CompanyCollection
Photograph Collection