Selling God :American religion in the marketplace of culture /R. Laurence Moore.

Name/Title

Selling God :American religion in the marketplace of culture /R. Laurence Moore.

Description

Moral sensationalism and voracious readers : religious strategies in the antebellum book market -- The spoken word, stage performance, and the profits of religious spectacle -- The end of religious establishment and the beginning of religious politics : the parallel rise of churches and political parties -- Americans learn to play and religion learns to let them -- The market for religious controversy -- Chautauqua and its protective canopy : religion entertainment, and small-town Protestants -- Selling religion in the workplace : wage earners and the pressures of marketed morality -- Religious advertising and progressive Protestant approaches to mass media -- Recent market entries : contemporary evangelicals and purveyors of the New Age. 317 p. ;24 cm.

Book Details

Author

Moore, R. Laurence

Place Published

City

New York

Date Published

1994

Publication Subjects

Religion and culture--United States.

Call No.

BL2525 .M67 1994

ISBN

0195082281 (alk. paper), 0195098382 (pbk.)

LCCN

93019624 //r96

Notes

Bibliography Note: Includes bibliographical references (p. 277-309) and index.