Find a niche and scratch it :marketing your congregation /Robert L. Perry ; foreword by Robert D. Dale.
Description
Introduction -- Hope for the struggling congregation: find a niche and scratch it! -- Where do we have muscle? -- How can we use our muscle to build more muscle? -- Where are the lost fragments? -- The who and how of niche marketing -- A sample process for developing a niche marketing plan -- Your congregation: restaurant or home-delivered meals?
xi, 129 p. ;23 cm.
Book Details
Author
Perry, Robert L.
Place Published
City
Bethesda, Md.
Date Published
circa 2003
Publication Subjects
Church marketing.
Church management.
Mission of the church.
Church growth.
Call No.
BV652.23 .P37 2003
ISBN
1566992753
LCCN
2002116296
Notes
Bibliography Note: Includes bibliographical references (p. 127-129).