Selling God :American religion in the marketplace of culture /R. Laurence Moore.
Description
Moral sensationalism and voracious readers : religious strategies in the antebellum book market -- The spoken word, stage performance, and the profits of religious spectacle -- The end of religious establishment and the beginning of religious politics : the parallel rise of churches and political parties -- Americans learn to play and religion learns to let them -- The market for religious controversy -- Chautauqua and its protective canopy : religion entertainment, and small-town Protestants -- Selling religion in the workplace : wage earners and the pressures of marketed morality -- Religious advertising and progressive Protestant approaches to mass media -- Recent market entries : contemporary evangelicals and purveyors of the New Age.
317 p. ;24 cm.
Book Details
Author
Moore, R. Laurence
Place Published
City
New York
Date Published
1994
Publication Subjects
Religion and culture--United States.
Call No.
BL2525 .M67 1994
ISBN
0195082281 (alk. paper), 0195098382 (pbk.)
LCCN
93019624 //r96
Notes
Bibliography Note: Includes bibliographical references (p. 277-309) and index.