Name/Title
Fellow SkiiersEntry/Object ID
2017-004-036Scope and Content
A small advertisement card printed on light-colored (now yellowed with age) stock paper, comparable in dimensions to a standard postcard.
A small promotional advertisement card designed in the style of a personal note from Blue Mountain Resort founders Jozo and Helen Weider. The text opens with a warm "HELLO" to skiers, enthusiastically announcing that the season's first snow has fallen and forecasting an exceptional year ahead for the sport.
Text & Typography: The left-hand portion of the card features a printed, welcoming seasonal message directed at the skiing community.
Illustrative Imagery: To the right of the text is a black-and-white photograph of Jozo and Helen Weider standing outdoors in front of a white or light-colored building.
Jozo Weider is depicted on the left, wearing a button-down shirt, a knit vest, and dark trousers.
Helen Weider stands to his right, wearing a dark, short-sleeved shirt with a white neck scarf, holding a pair of skis.
Background Details: A window is visible directly behind the couple, and a second pair of dark-colored skis is propped vertically against the building facade to the right of Helen.
Verso (Back): The reverse side of the card is entirely blank, lacking any of the address grids, stamp indicators, or dividing lines associated with standard correspondence postcards.Dimensions
Dimension Notes
Length (cm): 13.8
Height/Depth (cm): 8.8