$18.00 Giant Power Heidelberg Electric Belt

Painting

di Rosa Center for Contemporary Art

Name/Title

$18.00 Giant Power Heidelberg Electric Belt

Entry/Object ID

868

Description

A turn of the century catalog page with picture of belt, man wearing belt and elaborate text

Artwork Details

Medium

Ink on canvas

Acquisition

Accession

AR0868

Source or Donor

Anglim/Trimble

Acquisition Method

Purchase

Made/Created

Artist

Wally Hedrick

Date made

1973

Dimensions

Dimension Description

Object

Height

69-7/8 in

Width

54 in

Exhibitions

Exhibition

Far Out

Notes

August 2 - October 4, 2025, di Rosa SF

Exhibition

The Incorrect Museum: Redux

Notes

May 13, 2022 - February 26, 2023, di Rosa Center for Contemporary Art, Napa

Exhibition

Based on a True Story: Highlights from the di Rosa Collection

Notes

October 26, 2016 - October 15, 2017, di Rosa Center for Contemporary Art, Napa

Exhibition

The True Artist is an Amazing Luminous Fountain

Notes

April 21 - July 31, 2004, Kreeger Museum, Washington D.C.; September 12, 2004 - May 8, 2005, di Rosa Center for Contemporary Art, Napa June 21 - August 14, 2005, Palm Springs Art Museum October 8 - November 27, 2005, Santa Cruz Museum of Art and History

Research Notes

Research Type

Curator

Notes

Hedrick’s $18.00 Giant Power Heidelberg Electric Belt (1973) is an example of the artist’s appropriated paintings, not unlike Marcel Duchamp’s readymades. Hedrick photographed the image from a catalog advertisement and projected it onto canvas to reproduce it. Of the work, Hedrick has noted that it illustrates “this absolute belief in technology,” perhaps a wry foreshadowing of today’s obsession with wearable tech.