Name/Title
Marker, ConcreteEntry/Object ID
2019.4.2Description
Advertising sidewalk safety marker disc, top of disc reads "DRINK 7-UP SAFETY FIRST", has a spike on the bottom/ back side that was placed into the concrete, 1930-1939, 2"H x 5"D.
Provenance:
"These disks were manufactured for many of the soda companies and placed in sidewalks to advertise the soft drink and promote safety."
"It has a 2 inch long hook sprag on the back to set it into wet concrete when the sidewalk is poured. 7up supplied these to areas near schools and high pedestrian traffic for sidewalk safety markers in the 1930's. It would sit flush with the top of the sidewalk, and provide a permanent marker for separating pedestrians from motorized traffic, and at bus and streetcar stops. Schools would use them as cue up points to form a line for the bus. Most of the surviving markers like these were removed during WWII for the metal."Collection
Mountain Dew