Museum Strategy and Marketing

Book

-

Ephraim Historical Foundation

Name/Title

Museum Strategy and Marketing

Entry/Object ID

2018.195.0001

Description

Offers a variety of methods and tools for coping with fast-changing conditions: pricing, promotion and communication, off-site distribution of programs, building a brand image, audience research, service marketing, new product development, organizational self-assessment, and marketing audits. Physical Description: Hardcover with dust jacket, 395 pages

Acquisition

Accession

2018.195

Source or Donor

found in Collection

Acquisition Method

Found in Collection

Book Details

Author

Kotler, Neil; Kotler, Philip

Publisher

Jossey-Bass Publishers

Place Published

Location

San Francisco, CA

Date Published

1998

Publication Language

English

ISBN

0-7879-0912-2