Name/Title
Adluh Flour SacksEntry/Object ID
1997.1.1 A-BDescription
Two 12-pound Adluh "Plain Flour" cloth sacks. The front of the sacks feature a depiction of a yellow and red drum with two yellow drum sticks above it. On the drum are the words "Adluh, Table Tested" and an image of a young child with blond hair and red, blue, and white clothing. Above the drum and over the drum sticks is the phrase "Allen Bros., Milling Co."Context
Previously affiliated with the Columbia Grain and Provision Company, B.R. Cooner (1872-1930) formed the Adluh Milling Company in 1914. The name "Adluh" and the reference to the drum originated from the Columbia Shriners Drum Corps established in 1913. Captain of the corps, Pierre Mazyck (1872-1950), named the band "Adluh," the reverse spelling of his daughter, Hulda's (1905-1991), name. Cooner, a Shriner, asked Mazyck if he could use the name for his new company, then located in a three-story building at 804 Gervais Street. In 1915, a depiction of Hulda in the center of a drum became the logo of the company.
Soon after its establishment, Adluh expanded its distribution to include restaurants in addition to grocery stores. By 1924, however, Adluh had declared bankruptcy. The Allen Brothers Milling Co. of Wadesboro, North Carolina, purchased the Adluh Mill in 1926 and retained the brand established by Cooner. In the 1930s, drumsticks were added to the logo. Today, the mill at 804 Gervais Street is South Carolina's only operating flour mill and is listed on the National Register of Historic Places.Made/Created
Date made
1930 - 1940Place
City
Columbia, South CarolinaDimensions
Width
11 inLength
18 inDimension Notes
Holds 12 Pounds
