Black and white photograph of display of the Isetta 300 BMW, 1957, in the cosmetics department at Allen's Department Store. Notice that the car has three wheels, and that the entrance into/ from the car is from the front! The sign below the awning reads: "The Fabulous Isetta '300' -60 miles per gallon of gas -up to 60 M.P.H. -No purchase required -Drawing Wed. July 31 9 P.M. on our parking lot -You must be present to win & 16 Yrs or older. Ask any salesperson for entry blanks."
