Ad, Baker's Coconut: Leading cookery editors suggest new things... By Franklin Baker Co., Hoboken, N.J.; in LHJ, Oct. 1926.
Entry/Object ID
2010.007.0404
Scope and Content
Baker's Coconut ad: Leading cookery editors suggest new things to do with this Moist Coconut in tins. Full-page color advertisement by Franklin Baker Co., Hoboken, N.J. as published in Ladies' Home Journal, October 1926, pg unknown. Clipped leaf, 10-3/4" x 14" high.
Promoted Baker's Coconut, Southern-Style, in cans, but it also promoted Baker's Old-Fashioned Shred Coconut; an open boxed package (Premium Shred) is shown. The ad has endorsement quotes from three women (Alice Blinn, Marie Sellers, Belle De Graf) along with five recipes by them.
No mail coupon, but text includes promotion for a trial (sample) half-size can and recipe book for ten cents. The book and can are stated as "Free" with the ten cents in stamps or coins for packing and mailing. Company street address is not given.
The company was at 15th and Bloomfield Streets.
Acquisition
Accession
2010.007
Source or Donor
Lukacs, Claire
Acquisition Method
Gift
Credit Line
Museum Collections. Gift of a friend of the Museum.
