Name/Title
Ad, Baker's Coconut: Trail Your Husband to a Restaurant; You'll Find... By Franklin Baker Co, Inc., General Foods, Hoboken, N.J.; in The Farmer's Wife, June 1930.Entry/Object ID
2010.007.0407Scope and Content
Baker's Coconut ad: Trail Your Husband to a Restaurant; You'll Find Out Something You Ought to Know! Full-page color advertisement by Franklin Baker Co., Hoboken, N.J. as published in The Farmer's Wife, June 1930, pg unknown. Clipped leaf, 10-1/2" x 14-1/8" high.
Promoted only Baker's Southern Style (not hyphenated on can or in text as was often found) Moist Coconut in cans; Baker's Premium Shred Coconut is not mentioned.
Ad is copyright 1930 by G.F. [General Foods] Corp. and Franklin Baker is stated as "Franklin Baker Co. (Inc.)" At bottom is titlling: Baker's Coconut. A Product of General Fodds Corporation.
Mail coupon includes promotion for a free recipe book and a trial (sample) half-size can for ten cents. Company street address is not given (but an additional address is found for Canada: Franklin Baker, Ltd., Sterling Tower, 19th floor, Toronto 2, Ontario.)
The company was at 15th and Bloomfield Streets.
Two endorsements: Presidential Dining Room of the Hotel Mayflower, Washington, D.C.(photo of men dining) and by Clifford Howe (photo), steward of the Vanderbilt Hotel, New York.
Recipe for 7-minute Coconut Frosting.Acquisition
Accession
2010.007Source or Donor
Lukacs, ClaireAcquisition Method
GiftCredit Line
Museum Collections. Gift of a friend of the Museum.Archive Details
Date(s) of Creation
1930 - 1930Archive Notes
Date(s) Created: 1930
Date(s): 1930General Notes
Note
Status: OK
Status By: dw
Status Date: 2010-11-09