Ad, Cocomalt: Not even your child can have a straight, sturdy body... By R.B. Davis Co, Hoboken; in LHJ, Jan. 1930.
Entry/Object ID
2010.007.0306
Scope and Content
Cocomalt ad: Not too rich, not too sweet - but "just exactly right" Full-page color magazine ad by R.B. Davis Co., Hoboken, N.J., as published in Ladies' Home Journal, January,1930, page [131]. Clipped leaf, 10-3/4" x 14" high.
An ad in a series with artistic graphics and gentle selling style. See notes for text.
"You may get Cocomalt at your grocer's in half pound, one pound or the economical five pound family size."
Acquisition
Accession
2010.007
Source or Donor
Lukacs, Claire
Acquisition Method
Gift
Credit Line
Museum Collections. Gift of a friend of the Museum.
Archive Details
Date(s) of Creation
1930 - 1930
Archive Notes
Date(s) Created: 1930
Date(s): 1930
Condition
Overall Condition
Good
General Notes
Note
Notes: LADIES' HOME JOURNAL
January, 1930
Not too rich, not too sweet - but "just exactly right"
Just exactly right for nourishment ... just exactly right for wholesomeness. Because Cocomalt is a completely balanced natural food, scientifically proportioned to make digestion easy.
And above all, just exactly right to taste ... a flavor different from any other, a flavor that's Cocomalt's own. You're sure to like it . . . and a natural liking for any food, you know, makes it easier to digest.
Any wonder that thoughtful mothers are giving it to their youngsters daily? Hot or cold, Cocomalt is a delicious health drink for young and old, containing the Sunshine Vitamin (*note below.)
You may get Cocomalt at your grocer's in half pound, one pound or the economical five pound family size.
R B. DAVIS CO., Hoboken, N. J. Makers of Davis Baking Powder
*Cocomalt contains Vitamin D! The sunshine vitamin - Every child needs the precious sunshine vitamin. Cocomalt contains Vitamin D in sufficient quantities to aid in the prevention of rickets (soft bones, bowed legs) and helps build strong bones, sound, well-developed teeth and straight sturdy bodies . . . For this very essential reason Cocomalt should be part of your
your children's daily diet.
FREE - A fascinating booklet entitled "Children of the Sun."
This was prepared by specialists in the field of medicine and nutrition, based on their own comprehensive research work on Cocomalt and Vitamin D content.
R. B. Davis Company, Hoboken, N.J.
Please send me free booklet B-1, "Children of the Sun."
Adds 70% more nourishment to milk
Status: OK
Status By: dw
Status Date: 2010-11-09
