full page: ad left, Cocomalt; Swel; Woman's Day, Sept. 1952
Name/Title
Ad, Magazine : Give 'em Cocomalt.; (also Swel). (R.B. Davis Co., Hoboken, N.J.) In: Woman's Day, Sept.1952.
Entry/Object ID
2013.005.0193
Scope and Content
Magazine advertisement: Give 'em Cocomalt. They're Better for It. They Go for It.; (also Swel). (R.B. Davis Co., Hoboken, N.J.) September 1952.
One-third page (left column) black-and-red ad published in Woman's Day, September 1952, page 150. Full leaf present, 8-1/2" wide x 11-1/4" high as removed from publication and as received.
R.B. Davis used the ad to promote two products: Cocomalt is the top two-thirds of the ad with the lower third for Swel Mix for making Fudge or Frosting, Chocolate Flavor.
Davis is not stated in the copy, but their name and Hoboken can be seen in the very fine printed detail on the depicted cans for Cocomalt and Swel.
Acquisition
Accession
2013.005
Source or Donor
Lukacs, Claire
Acquisition Method
Gift
Credit Line
Museum Collections. Gift of a Friend of the Museum.
