Ad, Tootsie Roll: Captain Tootsie and the Great Jewel Robbery. (Sweets Co. of America, Hoboken); ca. 1944.
Entry/Object ID
2011.005.0212
Scope and Content
Advertisement: Captain Tootsie and the Great Jewel Robbery. (Sweets Company of America, Hoboken), no date, circa 1944. Full-page color comic strip style ad probably published in True Comics No. 38, August 1944, page unknown; single leaf removed from publication, trimmed, 7" x 9-5/16"; (reverse has the start of ongoing " series - "Special Agent of the Federal Bureau of Investigation.")
The multi-panel strip promoted Tootsie Rolls which were made in Hoboken and the wrapped product is depicted in the ad plus the bottom panel is devoted to the promotion of Tootsie VM, a chocolate drink mix. "It makes milk taste like chocolatey Tootsie Rolls!"
Tootsie VM was apparently introduced in 1943 as a powdered product packaged in glass jars and to be mixed with milk. It was fortified with vitamins and minerals as this ad states which would have made it a competitor to Cocomalt (another product made at that time in Hoboken by R.B. Davis) and Ovaltine. It noted that "No Ration Points" were required for purchase.
Artwork credited to Rod Reed and C.C. Beck.
Acquisition
Accession
2011.005
Source or Donor
Lukacs, Claire
Acquisition Method
Gift
Credit Line
Museum Collections. Gift of a friend of the Museum.
Archive Details
Date(s) of Creation
1944 - 1944
Archive Notes
Date(s) Created: 1944 ca
Date(s): 1944
Condition
Overall Condition
Fair
General Notes
Note
Notes: Rolls
Status: OK
Status By: dw
Status Date: 2011-11-26
