Ad: Tootsie Rolls on back cover of magazine The Shadow, Vol. XXV, No. 4, Apr. 15, 1938.

Tootsie Roll ad, back cover

Tootsie Roll ad, back cover

Name/Title

Ad: Tootsie Rolls on back cover of magazine "The Shadow", Vol. XXV, No. 4, Apr. 15, 1938.

Entry/Object ID

2010.007.0216

Scope and Content

Color ad: Tootsie Rolls on back cover of magazine "The Shadow", Vol. XXV, No. 4, April 15, 1938. Full issue present, 7" x 9-3/4" high. Only covers are printed in color. Advertisement assists in corroborating the early date of the company's move from New York to Hoboken. Ad copy includes "The Sweets Co. of America, Inc., Hoboken, N.J." Skiers, "Race You for a Tootsie!" A wrapped Tootsie Rolls is depicted with "Over 250 Million Sold Last Year" and the Good Housekeeping Bureau Seal of Approval. At the bottom are "Two Other Tootsie Treats!" - Tootsie Pops and Tootsie Caramels. Tootsie Pops are stated as "New ... different ... and delicious!" Tootsie Caramels were "Chocolate, vanilla and the new licorice flavors." The caramels are "individually wrapped in cellophane." Photo of a countertop display box for each one.

Acquisition

Accession

2010.007

Source or Donor

Lukacs, Claire

Acquisition Method

Gift

Credit Line

Museum Collections. Gift of a friend of the Museum.

Archive Details

Date(s) of Creation

1938 - 1938

Archive Notes

Date(s) Created: 1938 Date(s): 1938-1938

Condition

Overall Condition

Fair

General Notes

Note

Status: OK Status By: dw Status Date: 2010-10-21