Baker's Coconut Cut-Up Cakes. Published by Franklin Baker Div., General Foods Corp., Hoboken, 1956, 1st ptg.

Archive

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Hoboken Historical Museum

pg [1], front cover of first printing

pg [1], front cover of first printing

Name/Title

Baker's Coconut Cut-Up Cakes. Published by Franklin Baker Div., General Foods Corp., Hoboken, 1956, 1st ptg.

Entry/Object ID

2010.007.0178

Scope and Content

Baker's Coconut Cut-Up Cakes. A calendar of new cake-making ideas! Published by Franklin Baker Division, General Foods Corporation, Hoboken, New Jersey. Copyright 1956. (First printing, 1956.) Booklet printed in full color, 4-3/4" x 6-1/4" high, unpaginated [32 pp.] Two copies. (See archives 2010.007.0189 for a copy of the second printing; it is the same in all regards except for the printing notice.) PDF - large & small - on file. It is not a true calendar or recipe book. A how-to decoration guide for a cake-of-the-month with blank lines for each month where an owner could record holidays, birthdays, anniversaries and other special events. On pages [2-3] "Baker's brings you a whole year of gay new cakes... and a fabulous new form of coconut!" and back cover, page [32], "fabulous new Angel Flake" coconut. Packaging in a can and box are shown on page [3] and back cover. The cakes were intended to be constructed by cutting up layer cakes to make whimsically themed and shaped desserts for presentation. Besides a photo of the finished cake, there are how-to photos. January - Mr. Snowman February - Ever - Lovin' Heart March - Coco The Nutty Clown April - Quick - Like - A - Bunny May - Merry Month of Maypole June - King for Dad's Day July - American Eaglet [eagle] August - Sailin' Down The Bay [sailboat] September - Ding Dong [a old schoolhouse] October - Hallo Witch November - Gobble-Gobble Gobbler [turkey] December - Dear Santa Plus: Fuzzy Fido; Cut-Up Kids; Coconut Birthday Cake Publication promoted the sale and use of Baker's Coconut and was the first in a series on these cake styles. Previous booklets related to the product were straightforward recipe books. With varying titles, formats and major revisions (the next was in 1959), editions of Cut-Up Cakes were published for over three decades, well after the Franklin Baker Division left Hoboken. This one was not a free publication although no price is stated. Packaged products and advertising carried instructions to send 15 cents ("coin, check or money order") to Cut-Up Cakes ... Kankakee, Illinois. (This place for fulfillment would indicate that the booklet itself was not produced in Hoboken; likely created by the General Foods Kitchens located elsewhere .)

Acquisition

Accession

2010.007

Source or Donor

Lukacs, Claire

Acquisition Method

Gift

Credit Line

Museum Collections. Gift of a friend of the Museum.

Archive Details

Date(s) of Creation

1956 - 1956

Archive Notes

Date(s) Created: 1956 Date(s): 1956-1956

Condition

Overall Condition

Good

General Notes

Note

Status: OK Status By: dw Status Date: 2010-09-25