Blotter, ink, 3: E.H. Horwood & Co., 1014 Clinton St., Hoboken; Earl Moran pin-up art. N.d., ca. 1949-1954.

Blotter 1: B&B 36626; E.H. Horwood & Co.

Blotter 1: B&B 36626; E.H. Horwood & Co.

Name/Title

Blotter, ink, 3: E.H. Horwood & Co., 1014 Clinton St., Hoboken; Earl Moran pin-up art. N.d., ca. 1949-1954.

Entry/Object ID

2013.005.0184

Description

Advertising ink blotters, three: E.H. Horwood & Co., 1014 Clinton St., Hoboken; Earl Moran pin-up art. No date, circa 1949-1954. Printed paper with blue blotting paper back, 3-7/8" x 9" wide. Color artwork at left by Moran with imprinted text on right two-thirds of front. All were made by Brown & Bigelow, St. Paul, Minn. (B&B) E.H. Horwood & Co. was a clothing manufacturer founded in 1874 and located in Hoboken since the 1890s. Based on the statement on the blotter "Over Seventy Years..." this would date the blotters to after 1944 and based on the known date of at least one of the pin-ups as 1949, the issue date is likely 1949 to not later than 1954 (which would have been their 80th anniversary.) The racy nature of the artwork can been seen as inappropriate today for a promotional advertising item especially when their manufactured products were intended to be sold to women or for children. They can be seen in the context of a period (but not exclusive to it) when men were usually the key staff involved in sales and promotion of a company's products: sales staff or showroom personnel, often men, issued them to store owners, managers or department store buyers, again, a group that was likely to be mostly male. ---- All are imprinted with same promotional text: [trademark logo] " Little Beauty " [trademark logo] " The Shapely " Underwear Brassieres Over Seventy Years Recognized Quality E.H. Horwood & Co. Manufacturers Infants' and Children's Office and Factory Underwear 1014 Clinton St. Blouses Hoboken, N.J. Pinafores Tel. Hoboken 3-1032 Show Pillow Cases Near bottom edge: [stock number] Brown & Bigelow, St. Paul, Minn. Printed in U.S.A. ---- Note: the company had other earlier addresses in Hoboken. ---- The pin-up art at the left has a " nursery rhyme " theme and the accompanying rhyme is modern in text and intention. Blotter 1: Pin-up woman in chemise as a beggar (hobo bundle) with black scottie dog. B&B stock number: 36626. Text: "Hark, Hark!" this dog does bark, "I want you to hear what I say. This beautiful beggar told me that She's coming to town to stay." Blotter 2: Pin-up woman in yellow swimsuit holding red roses. B&B stock number 36628. Text: Mistress Mary, Quite contrary, With your roses there is no complaint. But are you aware That people who stare All agree better stems there just ain't? Blotter 3: Pin-up woman as "Little Bo Peep" in bra and layered panties holding shepherd's crook, seated on a rock. B&B stock number 36631. Text: Little Bo Peep Has lost her sheep On the way to the country fair. But we're glad to advise She still took first prize -- Her calves were the winning pair. ====

Acquisition

Accession

2013.005

Source or Donor

Lukacs, Claire

Acquisition Method

Gift

Credit Line

Museum Collections. Gift of a Friend of the Museum.

Made/Created

Date made

1949 - 1954

Notes

Date: 1949-1954

Condition

Overall Condition

Good

General Notes

Note

Notes: Earl Moran was a well-known artist for his pin-up art (which included genres known as cheesecake and nudie). Marilyn Monroe was his best known model and was working for him during the period when artwork on these blotters was apparently made, but none of these printed works depict her. The artwork itself was usually created for calendars and larger formats. Brown & Bigelow have their undated copyright on each artwork under Moran's name. The artwork itself was re-used in many other formats and not created specifically for blotters or for the Horwood Co. ==== From 1914 Hudson County To-day; Its History, People, Trades, Commerce, Institutions and Industries. Stinson, Robert R. Union City: The Hudson Dispatch (1914) page 112. E.H. Horwood. No SINGLE firm is better known than that of E. H. Horwood & Co., manufacturer of lirassieres and children's underwaists at 1007 Clinton street. Hoboken.This firm was founded in 1874 by the late E. H. Horwood, who was one of the most respected and generally beloved men in Hoboken at the time of his death, and since that sad event has been carried on exclusively by members of the Horwood family. Since the death of the elder Horwood the firm has been incorporated, but there has been no change of the liberal policy of the founder toward the two hundred and fifty or more employees engaged at the factory. The capital stock is valued at $100,000, is fully paid in and there is none of it on the market. Besides the Hoboken factory the firm has an oftice and salesrooms in the Fifth Avenue building, 200 Fifth avenue, New York City. Although the output of the Hoboken factory is used exclusively in the United States, goods are manufactured in Canada under the Horwood patents. Associated with E. H. Horwood when the firm was started was C. L. Horwood. Work was begun in a small way. but the firm prospered from the beginning. In 1890 C. S. Horwood entered the business, assuming charge of the factory end. E. H. Horwood continued the office management until his death in 1913, since which time C. S. Horwood has had full charge of all departments. Brassieres and underwaists manufactured by E. H. Horwood & Co. are fully protected by patents which place the products in a class by themselves. Superior workmanship, cutting and designing along scientific lines and perfect fit of normal forms have been the chief reasons for the high stamling of the Horwood goods in trade circles. Of course, the chief local interest in the firm centres around the late E. H. Horwood. The January issue of the Board of Trade Bulletin of Hoboken contained a fitting tribute to the life of a man who had made himself and his works so generally beloved in his adopted town. Edward H. Horwood was born in Toronto, Canada, in 1845. He began his business career at an early age. When he was eleven years old he was entrusted with the task of running a complete set of ledgers. Before the age of eleven he had waded through all the delightful intricacies of Shakespeare; but his reading was not confined to his early years. for books afforded him ideasure throughout his entire busy life. He always remained a reader of good books and no topic of general interest escaped his notice. On December 30th, 1863, he married Charlotte Louise Skinner at Niagara Falls, Canada. About four years later he moved to Bridgeport, Connecticut, where he went into business; and forty years ago he came to Hoboken. Mr. Horwood was President of the Board of Trade for two terms, be- coming a trustee upon the expiration of his term. He was also greatly inter- ested in the affairs of the National Board of Trade at the same time. Immediately upon his affiliation with the Hoboken Board of Trade. Mr. Horwood entered into the work of the organization with a characteristic zeal. His work on local committees is too well known to need comment. He was keenly interested in and associated with the Atlantic Deeper Waterways Association and was an ardent supporter of the project for inland waterways ; he represented the Board at the Lake Mohonk Peace Conference, each year since the inception of the Congress, being a firm believer in international arbitration. His last activity of note was when he undertook the Chairmanship of the Budget Exhibit Committee which, however, he was forced to resign owing to his failing strength. Notwithstanding his devotion to his home, Mr. Horwood was identified with the Columbia Club and gave a portion of his time to its building. He was also a member of the Royal Arcanum, and was closely identified with church inteersts. He had a hobby for flowers and took great delight in cultivating them. ==== Status: OK Status By: dw Status Date: 2013-08-01