Booklet: My Favorite Cocomalt Recipes. Elsie Stark, Dir., Home Economics Dept., R.B. Davis Co., Hoboken. N.d., ca. 1929-1931.

Archive

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Hoboken Historical Museum

pg [1]: front cover

pg [1]: front cover

Name/Title

Booklet: My Favorite Cocomalt Recipes. Elsie Stark, Dir., Home Economics Dept., R.B. Davis Co., Hoboken. N.d., ca. 1929-1931.

Entry/Object ID

2010.007.0098

Scope and Content

My Favorite Cocomalt Recipes. Compiled by Elsie Stark, Director, Home Economics Department, R.B. Davis Company, Hoboken, N.J. No date, circa 1929-1931. Booklet, 5-1/4" wide x 7-3/4" high, 16 pp. including covers. Davis listed their main product offerings on page [2]: "Manufacturers of Davis Baking Powder, Davis Dry Yeast Baking Powder, Cut-Rite Waxed Paper and Cocomalt. Cocomalt is sold at all groceries and leading drug stores. It comes in the 1/2 pound, the 1 pound and the economical 3 pound family size." Cut-Rite Waxed Paper helps to date this item. It was invented in Hoboken by a Roswell Rausch (he did not invent wax paper - see notes) in 1927, who owned a paper machine company. Apparently Davis took on distribution and sale of the product for several years (at least until 1940), but it did not always appear on its product lists. (By later 1930s advertisements are seen for it listing the Automatic Paper Machinery Co., Hoboken, as the manufacturer and distributor.) Also helping to date this recipe book is a patent number on page [15] (see notes for text) for the licensed formula on which Cocomalt was based. It was was granted on August 14, 1928.

Acquisition

Accession

2010.007

Source or Donor

Lukacs, Claire

Acquisition Method

Gift

Credit Line

Museum Collections. Gift of a friend of the Museum.

Archive Details

Date(s) of Creation

1929 - 1931

Archive Notes

Date(s) Created: 1928-1931 Date(s): 1929-1931

General Notes

Note

Notes: Rausch did not invent wax paper, but a method of putting it on small tubes and in a package with a cutting edge making it easy to tear and thus convenient for use. It became the dominant brand in this product line. ______ Text from page 14: INDEX Subject COCOMALT DRINKS Cocomalt Cold 5 Cocomalt Hot 5 Cocomalt Puff 5 Cocomalt Oriental 5 COCOMALT RECIPES CAKES Cocomalt Devils Food Cake 6 Cocomalt Layer Cake - 6 Cocomalt Fudge Cake 6 ICINGS AND FROSTINGS Cocomalt Milk Icing 7 Cocomalt Fudge Frosting No. 1 7 Cocomalt Fudge Frosting No. 2 7 Cocomalt Mocha Icing No. 1 7 Cocomalt Mocha Icing No. 2 8 Cocomalt Icing 8 COOKIES AND SMALL CAKES Cocomalt Brownies 8 Cocomalt Pinwheels 8 Cocomalt Oatmeal Cookies 9 Cocomalt Nut Cookies 9 WAFFLES Cocomalt Waffles 9 ICE CREAM AND MOUSSES Cocomalt Ice Cream 10 Cocomalt French Mousse 10 Cocomalt Mousse 10 Cocomalt Delight 10 COCOMALT SAUCES Cocomalt Sauce No. 1 11 Cocomalt Sauce No. 2 11 Cocomalt Sundae Supreme 11 PUDDINGS Cocomalt Pudding 12 Cocomalt Caramel Cream Custard 12 Cocomalt Junket 12 Cocomalt Graham Cracker Pudding 12 PIES Cocomalt Pie 13 Heavenly Pie 13 CANDIES Cocomalt Fudge 13 Cocomalt Mysteries 13 __________________________ Text from page [15] Highest Authority Accepts Claims Made for Cocomalt COCOMALT, and the claims made for it, are accepted by the American Medical Association Committee on Foods. COCOMALT is licensed by the Wisconsin Alumni Research Foundation under Steenbock Patent No. 1,680,818. COCOMALT has also been tested, accepted and approved by the food authorities of the following publications: 1- Good Housekeeping 2- Household Searchlight 3- The Parents' Magazine 4- Child Life 5- Delineator 6- Junior Home 7- Ladies' Home Journal 8- Woman's Home Companion 9- McCall's Magazine 10- Pictorial Review 11- Herald Tribune Institute Status: OK Status By: dw Status Date: 2010-08-05