Cocomalt: Flight Commander Test. Promotional brochure issued by R.B. Davis Co., Hoboken, N.J., 1932.

Archive

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Hoboken Historical Museum

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pg [1]

Name/Title

Cocomalt: Flight Commander Test. Promotional brochure issued by R.B. Davis Co., Hoboken, N.J., 1932.

Entry/Object ID

2010.007.0099

Scope and Content

Flight Commander Test. Cocomalt promotional brochure issued by R.B. Davis Co., Hoboken, N.J., 1932. Single folio, 5-1/2" x 8-1/2", [4] pp. A program that required drinking Cocomalt for 30 days, proof of purchase and the completion of a form with parent's involvement. See notes for text of pages [2-4]. This item was an enclosure with the Cocomalt Flying Family Jig-Saw Puzzle issued by R.B. Davis Company, Hoboken, N.J., copyright 1932 as well as with the other puzzles issued as free premiums. See objects 2006.041.0010, .0011 and 2010.007.0172 for examples. Text on the back bottom of the puzzle envelopes for 2006.041.0010 and 2010.007.0172 refers to the "enclosed Flight Commander Test." A photo of a family is on the cover, but not identified there. They are "The Flying Family" [George R. Hutchinson, wife Blanche, children Kathryn and Janet Lee], who made a trip to all 48 states by plane in 1927 - 1928 and had a radio program. The Flying Family is in the table of contents of the book being promoted.

Acquisition

Accession

2010.007

Source or Donor

Lukacs, Claire

Acquisition Method

Gift

Credit Line

Museum Collections. Gift of a friend of the Museum.

Archive Details

Date(s) of Creation

1932 - 1932

Archive Notes

Date(s) Created: 1932 Date(s): 1932-1932

Condition

Overall Condition

Good

General Notes

Note

Notes: You may have this Fascinating Book and Flight Commander's Emblem … Free … if you make the simple test described on the next page AMELIA EARHART The History of Notable Flights and Flyers in Story and Picture Form. Price 50 Cents. PARTIAL LIST OF CONTENTS Pioneers of the air First flight across the Atlantic First flight around the world The Lone Eagle The dash across the South Pole The long-distance flight of the Columbia The Flying Family Notable women flyers Around the world in 8 days -and scores of thrilling stories and records of Lindbergh, Byrd, Earhart, Chamberlin, Post, Gatty, Hawks, Wright Brothers, Curtiss, etc. BYRD'S POLAR FLIGHT COL. LINDBERGH Make This Thrilling 30-Day Test . . build strength-energy-vitality YOUR REWARD - PHYSICAL IMPROVEMENT - FLIGHT COMMANDER EMBLEM - AVIATION BOOK Here's a chance for every Flying Cub to earn his promotion in this nationwide aviation club-and get a wonderful book about aviation-free. First of all, let me tell you about the book. It's called "The History of Notable Flights and Flyers ... in story and picture form". Thrilling, authentic, educational-filled with fascinating photographs and maps-it is the kind of book that you will want to read and re-read. And now, concerning the special Flight Commander's Emblem. A Flight Commander, as you know, has command of a squadron of planes-and when they go into battle or set out on any kind of flight-he is the one who gives the orders. But of course not everybody can be a Flight Commander. Only the most sturdy and capable men can become officers. And so, before you can win your promotion to the rank of Flight Commander you must pass a test. The Test Any member of the Flying Cubs who wants to be promoted is required to drink Cocomalt at least once a day for 30 days. This will build you up, give you the kind of strength and energy every Flight Commander needs. Mark down your weight at the start of the test and once a week thereafter on the chart on the back of this page. At the end of the month, have your father or mother sign the chart and send it to R. B. Davis Co., Hoboken, N. J. Send, also, a little piece of tin that comes off when you open the can of Cocomalt. This will be proof that you made the test in the right way. Then you will be promoted to the position of Flight Commander and I will send you the special emblem and the wonderful aviation book. What a thrill you will get when you see how strong and sturdy Cocomalt helps you become. How pleased you will be to realize that you have actually earned your promotion to the rank of Flight Commander. What exciting hours are in store for you when you read the fascinating aviation book-and when you wear your Flight Commander's emblem! So start today-and win your Flight Commander's emblem-and get the big, illustrated book about aviation. THE FLYING COMMANDER OF THE FLYING CUBS FILL OUT THE CHART ON BACK SEND IN 30 DAYS TO R. B. DAVIS CO. HOBOKEN NEW JERSEY FLIGHT COMMANDER TEST (NOTE INSIDE PAGE) INSTRUCTIONS In order to qualify for Flight Commander, this must be started after receipt of this folder. Also this page, completely filled out, with a part of the strip of tin that comes off when you open a can of Cocomalt must be mailed to the R. B. Davis Co., Hoboken, N. J. TEST Drink Cocomalt regularly every day for 30 days, starting after receipt of this folder, at the end of 30 days answer the questions below as accurately as possible. Mark on the chart your weight at the start of the test and once a week thereafter. To win promotion it is not absolutely necessary to show a marked gain in weight. The essential thing is to make an honest test - endeavor to improve your physical and mental well being. You will win your promotion by making an honest test - by making an honest effort to attain buoyant health. NAME ADDRESS CITY STATE AGE ? BOY or (check) ? GIRL WEIGHT AT START OF TEST LBS. {Test must start Dates on or after receipt of this folder} 1st Week 2nd Week 3rd Week 4th Week Weight {At the end of each one week period} QUESTIONS -TO BE FILLED IN BY PARENT 1. Did your child drink Cocomalt every day (for 30 days) ? 2. How many glasses or cups of Cocomalt a day did your child drink? __ 3. With meals or between meals? I 4. Has general physical condition improved? - 5. Is he (she) more alert? Less nervous? Sleep better? Eat better? _Become less tired?______Makes better progress in school? 6. Have you become sufficiently impressed with the value of Cocomalt to continue to give it to your child daily? Remarks:__ : - PARENTS SIGNATURE DATE, Return this page with a part of the strip of tin that comes off when you open a can of Cocomalt to R. B. Davis Co., Hoboken, N. J. Printed in U.S.A. 1932 Status: OK Status By: dw Status Date: 2010-08-05