Cocomalt premium: Moon Mullins & Kayo. By Frank Willard. BLB. Issued by R.B. Davis Co., Hoboken, N.J., ca. 1933
Entry/Object ID
2010.007.0101
Description
Promotional premium for Cocomalt beverage: Moon Mullins and Kayo. By Frank Willard. The Big Little Book. (BLB) Racine, Wisconsin: Whitman Publishing, copyright 1933 Frank Williard. Issued by R.B. Davis Co., Hoboken, N.J., makers of Cocomalt. Stiff card covers, 4-1/4" high x 3-1/2" wide x 7/8" thick; unpaginated, ca. 200 pages, illustrated.
A special issue / edition as a Cocomalt premium; regular Big Little Books had a case binding. Advertisements for Cocomalt on back cover, inside front cover and an ad that covers that last page and inside back cover where at the bottom is the name of the manufacturer: R.B. Davis Co., Hoboken, N.J.
This book was one of several premiums that were offered for children by sending in can strips or some other proof of purchase. There were a number of other BLB titles in this series. (Cocomalt was a sponsor of the Buck Rogers radio program among others that were oriented for kids.)
Acquisition
Accession
2010.007
Source or Donor
Lukacs, Claire
Acquisition Method
Gift
Credit Line
Museum Collections. Gift of a friend of the Museum.
