Magazine ad: Ruthrauff & Ryan, Inc. promoting their advertising for client, Cocomalt.
Entry/Object ID
2013.005.0109
Scope and Content
Magazine ad by Ruthrauff & Ryan, Inc. promoting their advertising program for client, Cocomalt. No date, circa 1933.
Full page black-and-white advertisement, page 13 as removed from unnamed publication. Full text is in notes.
Cocomalt was made in Hoboken by the R.B. Davis Co.
Acquisition
Accession
2013.005
Source or Donor
Lukacs, Claire
Acquisition Method
Gift
Credit Line
Museum Collections. Gift of a Friend of the Museum.
Archive Details
Date(s) of Creation
1933 - 1933
Archive Notes
Date(s) Created: 1933
Date(s): 1933
General Notes
Note
Notes: Archives 2013.005.0109
Cocomalt has Biggest Year in History
Cocomalt's pageant of progress got underway in 1930, the first depression year. 1931 set a new high for sales. 1932 held up in spite of conditions. And in 1933 - decidedly no banner year, in spite of the first feeble flick-erings of general recovery — Cocomalt enjoyed the biggest year of its history!
In a highly competitive field, under pressure not only from rivals with healthy advertising appropriations, but also from cut-price, non-advertised brands, Cocomalt has marched right on up. And marched, be it observed, without employing any freak "deals", without cutting prices, or without disproportionate advertising expenditures.
Cocomalt's success is a tribute to an alert and aggressive sales force; to a product whose excellence has been recognized by the medical profession; to an organization determined to go ahead in the face of all obstacles.
Our part in Cocomalt's rise began in 1930. At the beginning every possible advertising appeal was thoroughly tested — a process that has continued ever since. Magazines and radio have carried the Cocomalt message — a message that has never failed to interest and excite the parents and the children of America. And a message, evidently, that has never failed in its resolve to produce increasing sales in spite of unfavorable business conditions.
Ruthrauff and Ryan, Inc.
ADVERTISING
NEW YORK
CHICAGO
ST. LOUIS
DETROIT
Status: OK
Status By: dw
Status Date: 2013-05-10
