Sepia-tone photo of Husex Beverage Co., 510-512 4th St. with delivery trucks, Hoboken, n.d., ca. 1933-1940.
Entry/Object ID
2010.007.0008
Description
Sepia-tone photo of the exterior of the Husex Beverage Company, 510-512 Fourth St. with two of their delivery trucks, Hoboken, no date, circa late 1933-1940.
8" x 10" wide print; damaged. Photographer not indicated. Reverse is blank. The four men (including the one on the balcony) are not identified.
View is northeast of the north side of Fourth Street between Jefferson and Madison Streets. At the right is 508 Fourth Street, F.J. Bartletta Hall, whose Georgian style facade features ornamentation and ironwork including a second floor balcony.
Husex was a beer distributor. The trucks ("General Motors Truck") with their delivery men in uniform have painted lettering on the doors with the company name and address. Other side panels have the phone number plus their featured products: "Ale, Beer, Porter" and "Stegmaier's Gold Medal Beer." (Stegmaier brewery was in Wilkes-Barre, PA.)
Each truck has a printed sheet (not legible) seen at the right side of the windshield. It can be speculated that this was a permit of some kind (perhaps a Treasury Dept. document; not a truck license as each one has license plates) and could suggest that this photo was taken not long after the repeal of Prohibition in March 1933 when the legal distribution of alcoholic goods was being re-established. No sign is visible on the building. Note also the freshness of the painted lettering.
Acquisition
Accession
2010.007
Source or Donor
Lukacs, Claire
Acquisition Method
Gift
Credit Line
Museum Collections. Gift of a friend of the Museum.
Made/Created
Artist
n/a
Date made
1933 - 1940
Place
Location
Hoboken
Notes
Date: 1933-1940
Dimensions
Height
8 in
Width
10 in
Condition
Overall Condition
Poor
General Notes
Note
Original or Copy: Original
Status By: dw
Status Date: 2010-03-25
