Name/Title
"FLORAL PARADE BOOK"Entry/Object ID
2000.95.1.1Description
Color: Blue; White; Yellow
"Floral Parade Book," a catalog issued by Earl W. Gasthoff Company, 1920s. The cover has a white border with a yellow background inner panel. At the top in blue letters is the title, with the company name and location in blue letters toward the bottom. At the center is a photograph of one of the company's floral parade floats. At the bottom is a statement about the company being the largest manufacture of floral parade decorations in the country. Offerings commence in the inside front cover and provide a black and white photograph of the product, the model number and a brief description. Mottos, statements about using parade floats and terms of sale are at the top, bottom and center of the pages between the listings. On page 7 is a description with diagrams of how to build a float and the following page offers silhouette cut-outs and lettering for floats. Subsequent pages continue offering floats, but there are also floral details and supplies, such as decorating pins, fringe, and floral sprays. The last two pages offer individual flowers, ropes, festoons, vines and garlands, and floral emblems for organizations such as the Elks, Rotarians, American Legion, the Red Cross, the American flag and others with images colorized. The back cover offers fern and palm leaves, palm, cycas, sago and ruscus trees, grass mats and sprays but, unlike the rest of the catalog, with prices. The grass mat price has a written amendment and there is a stamp at lower left "NOTICE / Add 10% to / No. 951 prices. The price list for the catalog is item .2. In fair condition, the document has a horizontal half-fold; stamp ink residue on the front; and a tear at the vertical fold.Lexicon
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FlowersSearch Terms
Three-dimensional, Catalogs, Earl W. Gasthoff Company, Parade floats