Schmidt Brg. Co.'s Big Game
Context
The Jacob Schmidt Brewing Company of St. Paul, MN, was founded in 1900 and remained active until 1954. The brewery was founded by Jacob Schmidt, Adolph Bremer, and Otto Bremer after buying and renovating the St. Paul Brewing Company’s factory. One of Jacob Schmidt Brewing Company’s most famous beers was City Club, which was first brewed prior to Prohibition; however, after the end of Prohibition, the beer saw a great increase in popularity. City Club became so popular that the Jacob Schmidt Brewing Company decided to start offering it in cans, becoming one of the first breweries in Minnesota to have canned beer. City Club was even contracted by the United States government during World War II. This Pre-Prohibition sign is a lithograph printed on tin and depicts three men on a hunting trip enjoying Schmidt’s. Despite the advertising on the bottom of the sign being for Schmidt’s City Club, the men in the image are instead drinking Schmidt’s Select Beer and Schmidt’s Natural Process Export Beer. This sign was likely displayed in saloons and other places where one could buy Schmidt’s Beer.Category
Schmidt's City Club
Jacob Schmidt Brewing Company, St. Paul, MN