Name/Title
Fundraising for museums : 8 keys to success every museum leader should knowEntry/Object ID
Library.625Description
81 p. : ill. ; 28 cm.
In Fundraising for Museums, veteran fundraising consultant Linda Wise McNay demystifies fundraising for museum leaders.
This book will guide museum leaders on: How museum leaders should manage their time in every stage of their fundraising and stewardship efforts -- The importance of board leadership -- The critical relationship between the museum leader and, if there is one, the chief development officer -- Detailed instruction on “how to ask”.
McNay offers lessons that she routinely shares with her arts and cultural clients. Some museums do not have a chief development officer or experienced advancement staff. She shares detailed explanations of which fundraising tasks are the most important and which should be undertaken first by museum leadership. She explains annual giving, major giving, capital campaigns, and the museum’s endowment.
Contents: Chapter One: Three Secrets to Successful Fundraising / Chapter Two: Fundraising Methods by Rate of Return / Chapter Three: The Big Ask / Chapter Four: Forge a Lasting Partnership with the Chief Development Officer / Chapter Five: A Primary Responsibility of the Board Is to Raise Money / Chapter Six: Operational Funds Have Less Donor Appeal, but They Are Essential / Chapter Seven: Capital Campaigns Occur Every Three to Five Years, so Prepare Yourself / Chapter Eight: Endowment Building for the FutureCollection
LibraryLexicon
Nomenclature 4.0
Nomenclature Primary Object Term
BookNomenclature Sub-Class
Other DocumentsNomenclature Class
Documentary ObjectsNomenclature Category
Category 08: Communication ObjectsSearch Terms
Fund raising -- United States., Museum finance -- United States.Publication Details
Author
McNay, Linda Wise.Publisher
CharityChannel PressPlace Published
* Untyped Place Published
Nashville, TNCall No.
AM 122 .M43 2015ISBN
9781938077760LCCN
2015953084