Membership marketing in the digital age : a handbook for museums and libraries.
Entry/Object ID
Library.630
Description
xx, 432 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Summary: Written specifically for all those who are involved with membership programs, Membership Marketing in the Digital Age: A Handbook for Museums and Libraries provides all the tools you need to implement a membership program that is healthy and growing. This comprehensive "how to" book includes the traditional techniques, plus the role that social and digital media play in managing a program, pull all the tips, trends and tactics needed to run a successful membership program.
Contents: Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.
Collection
Library
Lexicon
Nomenclature 4.0
Nomenclature Primary Object Term
Book
Nomenclature Sub-Class
Other Documents
Nomenclature Class
Documentary Objects
Nomenclature Category
Category 08: Communication Objects
Search Terms
Association marketing., Direct marketing., Museums -- Membership.