Name/Title
American President Lines Folder 2 - Small BrochuresEntry/Object ID
K0001.007.002Scope and Content
This folder contains 13 items. Most are smaller brochures, compared to those found in Folder 1.
1. Brochure (1950s?) - advertises service on the Pacific route to Japanese customers. Contains black-and-white photographs of shipboard life featuring Japanese people. Text in kanji.
2. Brochure titled 'Orient Sea-Air Cruises' (late 1940s?) - advertises a combined service on the Pacific route, with Northwest Orient Airlines. Mentions the use of Boeing 377 Stratocruiser, a model which debuted in 1947.
3. Brochure titled 'A Dream and a Memory' (1948/49) - uncharecteristically lyrical text advertises APL services to the Pacific. Features stills from a promotional film (also titled 'A Dream and a Memory'), shot in color on 16mm film. The film was released in 1949. An incomplete print exists at the San Francisco Maritime National Historical Park.
4. Brochure titled 'Baggage Information' (1948) - contains information on customs regulations, baggage quantities and restricitions for passengers embarking at New York, Los Angeles, San Francisco and Honolulu.
5. Brochure titled 'Economy Voyages' (1948) - advertises economy travel on the Pacific route aboard the S.S. General Gordon and S.S. General Meigs, both of which were (at the time) recently converted form wartime use. Reference is also made to the luxury services offered aboard the S.S. President Cleveland and the S.S. President Roosevelt.
6. Brochure titled 'Trans-Pacific Orient Service' (1948? - design and typography similar to item 5) - advertises all APL services, the New York to California service, the Round-the-World service, as well as the Pacific route. Contains black-and-white photographs of shipboard life, and folds out to a global route map showing major ports-of-call.
7. Brochure titled 'Freighters' (1949) - advertises passenger services available on APL Round-the-World, New York to California (and vice versa), New York to the Orient and East Indies via California and California to the Orient routes. Features the vessels S.S. President Jefferson, S.S. Mount Davis and S.S. President Buchanan. Contains photographs of life aboard ship and internal shots of cabins.
8. Brochure titled 'This is the Year I'll Never Forget" (1950) - Multi-colored, multi-layered brochure with paintings, line drawings and black-and-white photographs. Advertises services on all APL routes. Features S.S. President Polk and S.S. President Monroe, mentions cargoliners in general terms.
9. Brochure titled 'Festival Cruises' (1950) - advertises a 41-day cruise from San Francisco to Hawai'i, Japan, Hong Kong and the Philippines aboard the S.S President Roosevelt and the S.S. President Cleveland. Contains hand-colored black-and-white photgraphs, color paintings. Folds out to show descriptions of destinations, a route map and an itinerary.
10. Brochure titled 'Welcome Aboard' (1956) - contains information about services and facilities available aboard the S.S. President Jackson, S.S. President Hayes, S.S. President Coolidge, S.S. President Adams. Also contains ship specificaitons, information about what to wear, a list of the ships officers and their responsibilities, a list of ports-of-call, etc.
11. Brochure titled 'S.S. President Hoover' (1957) - contains general information for passengers aboard the S.S. President Hoover on the Pacific route, as well as information about tours on shore in Japan and the Philippines. Contains interior photographs of shipboard facilities and a deck plan.
12. Brochure titled 'Welcome Aboard' (1958) - also related to the Hoover. Contains general information for pasengers relating to serices and facilities, as well as supplementary information such as a list of nautical terms and a diagram of the insignia worn by ship's officers.
13. Brochure titled 'Welcome Aboard' (1959/1960?) - appears to be newer than the previous item. Covers similar (but less extensive) information. Made from stiff card, appears designed to stand on a desk or bedside table on embarkation.Collection
Kingsbury Maritime Ephemera CollectionLexicon
Nomenclature 4.0
Nomenclature Secondary Object Term
Folder, FileNomenclature Primary Object Term
Container, DocumentNomenclature Sub-Class
Writing AccessoriesNomenclature Class
Written Communication T&ENomenclature Category
Category 06: Tools & Equipment for CommunicationSearch Terms
American President Lines, APL, Cruise Liners, Cruise Ships, Passenger Liners, Ocean Liners, Round the world cruise, S.S. President Roosevelt, S.S President Cleveland, S.S. President Hoover, S.S. President Wilson, S.S. President Monroe, S.S. President Polk, S.S. President Jackson, S.S.President Hayes, S.S. President Adams, S.S President Lincoln, Japan, Northwest Airlines, Airlines, Customs RegulationsArchive Details
Date(s) of Creation
1948 - 1960
