American President Lines Folder 4 - Large Format Publications

Archive

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Maritime Museum of San Diego

Name/Title

American President Lines Folder 4 - Large Format Publications

Entry/Object ID

K0001.007.004

Scope and Content

This folder contains a collection of large format company publications. 1. Large brochure titled 'New Ships for America's Most Famous Fleet' (1940) - advertises the impending construction of seven new liners 'for round-the-world sevice'. Construciton would begin with the S.S. President Jackson, followed by S.S. President Monroe, the S.S. President Hayes, the S.S. President van Buren, the S.S. President Garfield, S.S. President Adams and the S.S. President Polk. Folds out to show a deck plan and interior paintings. 2. Large brochure titled 'New Ships for the Orient' (reprinted from Pacific Marine Review, March, 1946) - describes the post-war construction of the S.S. President Cleveland and S.S. President Wilson. Contains pictures of proposed interior decor, a description of the activities of APL and the challenges faced by shipping companies in the post-war environment, extensive technical discussion, and (for reasons as yet undivined) a map of the harbour at Shanghai. 3. Large brochure titled 'Cruises to Hawaii, Japan, China and the Philippines' (1949) - advertises ctuises aboard Presidents Cleveland and Wilson. Many photographs of Japan, a few of the Phillipines, Hawaii and Hong Kong. Contains black-and-white photographs of shipboard facilities and staterooms, also sample menus. 4. Lithographed folder containing four booklets titled 'American President Lines - Your American Hotel Abroad' (1949) - each booklet describes a country visited on APL's Pacific route (Japan, Hong Kong, the Philippines and Hawaii). Each booklet contains a selection of useful information for tourists - history, useful local phrases, good places to shop and eat, even directions for taking good photographs in local light conditions. Each booklet is printed in a two-color scheme. 5. Booklet titled 'Travel Agent's Manual No. 3' (1950) - contains information for travel agents on all current APL vessels, as well as those under construction at the time. There are black-and-white interiorn photgraphs, stateroom diagrams, deck plans, itineraries, lists of rules and regulations, lists of fares, schedules and prices of stopovers and so on. The dry style provides an interesting contrast to other promotional material. 6. Menu (Monday, February 10, 1950) - menu for dinner served aboard the S.S. President Cleveland. 7. Brochure titled 'The New Presidents' (1955) - brochure advertising the capabilities of the forthcoming new cargoliners. These vessels are not named in the brochure. Contains paper pop-up representing the new design. 8. Mailer titled 'The New Look' (1955) - also promotes the new cargoliners, named the S.S. President Adams, President, Hayes, President Jackson and President Coolidge. Contains drawings of projected interiors. 9. Booklet titled 'American President Lines introduces three new lships to its cargoliner fleet' (1965/66?) - undated, but refers to S.S. President Polk, President Monroe and President Jackson; the third APL vessels bearing these names were completed in 1965 or 66. 10. Brochure titled 'American President Lines brings to you...' (1961) - printed to advertise the specifications and capabilities of the then-newly built S.S. President Lincoln and the S.S. President Tyler.

Collection

Kingsbury Maritime Ephemera Collection

Lexicon

Nomenclature 4.0

Nomenclature Secondary Object Term

Folder, File

Nomenclature Primary Object Term

Container, Document

Nomenclature Sub-Class

Writing Accessories

Nomenclature Class

Written Communication T&E

Nomenclature Category

Category 06: Tools & Equipment for Communication

Search Terms

Airlines, American President Lines, APL, Cruise Liners, Cruise Ships, Customs Regulations, Japan, Northwest Airlines, Ocean Liners, Passenger Liners, Ron Kingsbury, Round the world cruise, S.S President Cleveland, S.S President Lincoln, S.S. President Adams, S.S. President Hoover, S.S. President Jackson, S.S. President Monroe, S.S. President Polk, S.S. President Roosevelt, S.S. President Tyler, S.S. President Wilson, S.S.President Hayes, S.S. President Lincoln

Archive Details

Date(s) of Creation

1940 - 1966