Name/Title
Cunard LineEntry/Object ID
B001.14.01Scope and Content
This folder contains three item:
Special Search Terms:
Cunard Line
RMS Queen Elizabeth 2
MS Sagafjord
MS Vistafjord
MS Cunard Countess
MS Cunard Princess
Item 1: Booklet (multipage); 6" by 4". This booklet is designed to entice prospective travelers to select Cunard for their next holiday or voyage, embracing the adage that "getting there is half the fun." Throughout the pages, Cunard strategically emphasizes its appeal to the upscale market, leveraging its longstanding tradition and considerable reputation to attract individuals who seek a sense of luxury in their travel experience. Language: English.
Item 2: Brochure (multipage; double-parallel fold); 9" by 4" (closed), 9” by 16” (opened). This item is a vertically oriented printed brochure with a predominantly red background. The brochure is a marketing material for the Cunard Line, relating to their 1966 Atlantic sailings and cruises. The top third of the brochure is occupied by white text that reads "CUNARD LINE 1966 ATLANTIC SAILINGS AND FULL PROGRAM OF CRUISES." The text is set in a bold, sans-serif typeface that stands out against the red background. Below this text, occupying approximately a quarter of the brochure's length, is a grayscale photograph of an ocean liner at sea, emitting smoke from two funnels, indicative of the vessel's operation. The photograph is bordered by a thin white line, providing a clear separation from the red background. The lower section of the brochure contains the slogan "Getting there is half the fun" in white text, matching the typeface of the brochure's title, but in a smaller size. Beneath the slogan, additional text in smaller, bold white letters provides further information: "NUMBER 1 JANUARY, 1966 THE CUNARD STEAM-SHIP COMPANY LIMITED CUNARD WHITE STAR." The brochure's layout is simple and direct, with a clear hierarchy of information conveyed through the sizing and boldness of the typeface. The use of red and white color scheme is striking and consistent with maritime and company branding. The brochure is printed on a paper medium and has a matte finish. Language: English.
Item 3: Guidebook (multipage; ring); 11" by 9-1/4". The item is a spiral-bound document titled "CUNARD PRODUCT SALES MANUAL 1984/85". The cover displays a repetitive pattern composed of the company's name "Cunard" and names of its fleet's vessels, such as "Queen Elizabeth 2", "Cunard Countess", and "Vistafjord", among others. These are interspersed with silhouette images of ships in red, blue, and green, oriented in alternating directions. Centered on the cover is a rectangular label with a double-lined border containing the title text in capitalized serif font. The label has a white background which provides contrast to the title's bold red and blue letters. The backdrop of the label is a pale shade, not pure white, and the overall palette consists primarily of red, blue, green, and white. The cover's material appears to be paper or cardstock with a laminated surface, indicated by the light reflection on the top left corner. The spiral binding is white, with loops visible along the left edge of the document, allowing the pages within to be turned easily. There are slight creases and signs of wear on the cover, suggesting use and handling over time. The top right corner of the cover is slightly bent, and the bottom right corner shows a minor tear, adding to the evidence of the item's age and use. Language: English.Collection
Brown Archival CollectionLexicon
Nomenclature 4.0
Nomenclature Tertiary Object Term
Ship, CruiseNomenclature Tertiary Object Term
Liner, OceanNomenclature Secondary Object Term
Vessel, PassengerNomenclature Primary Object Term
Vessel, MerchantNomenclature Primary Object Term
AdvertisementNomenclature Primary Object Term
BrochureNomenclature Sub-Class
WatercraftNomenclature Class
Water Transportation EquipmentNomenclature Class
Advertising MediaNomenclature Category
Category 07: Distribution & Transportation ObjectsNomenclature Category
Category 08: Communication ObjectsGetty AAT
Concept
brochures, travel guidebooksArchive Details
Date(s) of Creation
Mar 1952 - Mar 1984
