RMS Mauretania (b.1938)

Item 1

Item 1

Name/Title

RMS Mauretania (b.1938)

Entry/Object ID

B001.14.05

Scope and Content

This folder contains only one item: Brochure (single page; double-parallel fold); 9" by 3-3/4" (closed), 9” by 15” (opened). This is a vertical travel advertisement poster for the Cunard Line, promoting the "MAURETANIA EUROPEAN SUMMER CRUISE." The poster background transitions from a vibrant red at the top to a gradient of yellow and green at the bottom. The upper portion features the text "Cunard Line" in small white letters above the prominently displayed name "MAURETANIA" in large white block lettering, followed by "EUROPEAN SUMMER CRUISE" in smaller type. Below this, in a smaller font, is "AIR-CONDITIONED," emphasizing the comfort feature of the cruise ship. Further down, the poster lists the cruise destinations in varying fonts and orientations, creating a dynamic visual effect. The countries listed are England, Ireland, Scotland, Norway, Germany, Netherlands, France, Spain, Portugal, and Madeira. The departure information, "Sailing from New York JULY 5, 1965," is included at the top, providing the date and point of origin for the cruise. Material and Method: The medium appears to be paper, typical for promotional material of the era. The printing process is not detailed, but it would likely be a form of color printing common to the time, such as offset lithography. Language: English.

Collection

Brown Archival Collection

Lexicon

Nomenclature 4.0

Nomenclature Tertiary Object Term

Ship, Cruise

Nomenclature Tertiary Object Term

Liner, Ocean

Nomenclature Secondary Object Term

Vessel, Passenger

Nomenclature Primary Object Term

Vessel, Merchant

Nomenclature Primary Object Term

Brochure

Nomenclature Primary Object Term

Schedule

Nomenclature Sub-Class

Watercraft

Nomenclature Sub-Class

Other Documents

Nomenclature Class

Water Transportation Equipment

Nomenclature Class

Advertising Media

Nomenclature Class

Documentary Objects

Nomenclature Category

Category 07: Distribution & Transportation Objects

Nomenclature Category

Category 08: Communication Objects

Getty AAT

Concept

brochures, schedules (time plans)

Archive Details

Date(s) of Creation

Jan 1965