THE MOST COMPACT, SELF-CONTAINED PLANT IN THE INDUSTRY As the oldest and largest builder of fine motor cars, it is natural that the impressive span of the Packard fac tories is eye-filling. Extending more than a mile with one of Detroit’s tree-shaded show drives dividing it, 88 acres of floor space house the most modern of automotive ma chinery. Moved in 1903 from its 1899 "cradle” at War ren, Ohio the establishment has kept pace with current progress until it is rated today as the most complete, com pact, and self-contained plant in the industry. Here, under one centralized control of Quality First, are facilities that range from Packard’s own body shops seen at the lower left to Packard’s own forge and foundry shown at the upper right. p a c o 11 r i n o t s for 1938 A HR PACKARD 12 A NEW PACKARD SUPER 8 Modern Contributions to Comfortable Living COPYRIGHT 19.17 PACKARD SI O T O It CAR C O 51 P A N Y DETROIT, MICHI « A N PACK A II D TWELVE P A C K A R D S I P E It - E I G II T PACKARD <| U A L I T Y -----P A C K-A"irD------ A C C E P T A X C E ... for those who know the ART of living "There is an art to living that not all master. There arc a certain few who know the life abundant and live it in its fullest. To them, time rightfully unfolds a host of comfortable pleasures. For the world creates for them—and for them only—its limited edition of masterpieces.” These are lhe ones for whom a place They know the glory of leisure that Be it a yacht or a yawl, the feel of the ... for them, of course, a CAR in keeping And that car, the very FIRST car of motordoin To all of these attributes, the new 1938 Packard 12 and Super 8 rightfully lay the best claim. Beyond that forthright statement, this introductory page will go no further. In the first place, the car itself will speak more completely than any printed word. In the second place, the host of refinements and improvements abounding throughout these magnificent new motor cars can be properly listed in no mere single stitule for size and weight in motoring comfort and safety, been fol lowed on!. In addition, new standards of performance and economy have been set. Furthermore, it has been given lower operating costs and a lower first cost that will pleasantly astonish the previous buyer of For you. whose importance to family and business ife merits extra measures of safety, comfort and distinction, Packard has created its new 1938 line of Senior cars. In offering them to you, Packard does so with the honest conviction that they are the finest Packards ever built. And this conviction is based on the envied experience of the only motor car maker who has adhered unswervingly for nearly forty years to the successful formula of building large fine cars. These latest products of Packard designing talent and manufactur ing quality climax a period in which steadily and surely the field of luxurious comfort in all forms of big transportation has been marked by marvelous forward strides. While recent years have laid great stress on the small and efficient in motoring—the surprising horsepower packed into a short wheelbase car, its flashing ability to start and stop—this very period also records epoch making advances in luxurious travel. Huge liner after liner has slid into the seaways, each outvying the other in rich appointments. So Packard cordially invites you to learn for yourself, by ride or drive in the model of your choice, the sensational progress made in general by the large fine car, and in particular by its new 1938 Packard version. Il has been the era of the clipper ship over the airways, and the plane with new comforts of night travel. Railroads have air conditioned their Pullmans—furthered the use of the compartment, the bedroom, the drawing room. And why all these advances? Because the efficiency of the aparl- And as a supplement, Packard takes pleasure in giving you this new type of motor car catalog. You will find it sectioned for your con venience—car pages for those interested in a body choice; for the technically minded, a detailed mechanical division; for those who love precision craftsmanship, a section of manufacturing practices; the real ment can never lead everyone away from the luxury of the home. Because the convenience of small sized travel can never replace the comfort of larger quar ters. Simply because the art of living has now known a re-birth winch causes its adherents to again gratify their inherent desire for nothing but the best. Nor has the large fine car been laggard in keep ing abreast of the startling developments enjoyed by other forms of luxurious transportation. Not alone has the sound principle that there is no sub truth about big car buying for those who like to know the majority trend of public preference. Thus, we suggest you treat litis presentation as you would a fine reference book. In the quiet of your library, study its pages as a guide to your big car decision—unhurried and carefully considered, as it should be. Then put your own car findings and catalog readings together and we feel sure you will agree that, for 1938, it’s harder than ever to resist having a big Packard! P A C K A R D p A C K A It l» PACK ARD ~ P A I K A It PACKARD T W E L V E NI P E It - E I <• II I Q 11 ALITY »* « « (INION ACCEPT A N C E The TOURING SEDAN for Seven Passengers WHEEL HASE • 130 INCHES The TOUItliVG SEDAN for Five Passengers WHEEL HASE • 13 1 INCHES The TOURIU LIHOUSISE for Seven Passengers WHEEL BASE • 130 INCHES The FORMAL SEDAN for Six Passengers WHEEL HASE • 131 INCHES S r P E It - E I <» II T PA< TTAlFTT QUALITY -----pa v n ah »----- ACCEPTANCE Th CLUB SOM for Five Passengers WHEEL BASE • 134 INCHES The COUPE lor Five Passengers WHEEL BASE • 13 I INCHES The COUPE for Two or Four Passengers WHEEL BASE * 13 1 INCHES The COUPE-ROADSTER for Two or Four Passengers WHEEI. BASE ■ 131 INCHES PACKARD <1 U A L I T Y —I- < k .i n h— I’ It E <1 S I O A Th COmUTim HCTOlilA for Five Passengers WHEEL HASE • 131 INCHES w - ̂J/ ^1/ m hr toinfwtahle Living, i Packard 12 IJIIK mill II mi Wheels Even as big a car as the Packard 12 can be started and stopped without effort. A vacuum ’’booster" on clutch and brake insures a feather-light ease of handling comparable to smaller cars Extra cooling protection for the high speed driving the majestic power of the Packard 12 will inspire, is the expansion tank on the chassis. Connected to the radiator, it pro vides a closed circulation system thus pre venting vaporization and loss of antifreeze THE J CHASSIS Just one indication of the way the Packard 12 chassis is engineered to the specialized needs of this mighty motor car, is the size of its tires. These are 16 x 8.25, largest used on any American production car. This mas sive base is built iu two wheelbase lengths—139%" to accommodate three body types, and 134%* on which to mount seven others. Throughout this sturdy base, keynote of the entire Packard engineering policy, is many an example of design ingenuity that will delight the one who admires the finest expression of quality mechanics. SI' PEK-EI <■ II T PA C KA It D QUALITY A C C E P T A N C EP II E < I S 1 O N Hit IFF SPECIFICATIONS OF THE NEW 1038 PACKAHH TWELVE Rear Springs—60" long—2%" wide, semi-elliptic with lubrica- Motor—Twelve cylinders V type. Bore and stroke 3-& x 4J4, Piston Displacement 473 cubic inches, Taxable H.P. 56.7— actual brake H.P. 175 at 3200 R.P.M. Cylinders and upper crankcase integral—3 point rubber mounted suspension—Aluminum high compression cylinder head—Autothermic aluminum alloy pistons with 2 compression rings, 2 oil rings above pin—Floating type piston pins, Austen itic chrome nickel steel exhaust valves prevent warping— Hydraulic valve silencers. Crankshaft and Bearings—2% inches diameter 100% counter balanced, 4 main bearings, weight 120 lbs., Connecting rods backs. Exclusive type vibration damper. Camshaft—Silent chain driven from crankshaft supported on 4 bearings. Rocker arm valve lifters pressure lubricated. Rocker rollers and rocker pivots provided with roller bearings. Lubrication System—Full pressure feed to main, connecting rod and camshaft bearings also piston pins and valve rocker lever mechanism. Flood type lubrication to cylinder walls and pistons from oil bleed hole in connecting rods. Overflow to timing chain. Full flow type oil filler. All oil passes through filter and oil temperature regulator before circulated to bearings. Pressure crankcase ventilation—Oil pump screened in lower crankcase external valve. Fuel System—One carburetor dual downdraft type with auto matic choke. Air cleaner and silencer—Fuel compensator on distributor. Mechanical driven combination vacuum and fuel pump and air cooled fuel lines. Vacuum pump provides addi tional vacuum for constant windshield wiper operation on hills or when accelerating motor. Fuel tank 30 gallons. Fuel gauge on instrument panel. Cooling System—Desert-Mountain cooling efficiency—Capacity 10 gallons. Tubular all copper high efficiency radiator core— Ball bearing centrifugal pump—Thermostatic controlled radi ator shutters—Oversize fan 21" diameter driven by double V type adjustable fan belt.—Fender air tunnels for rapid air dis charge beneath car. Heat control indicator on instrument panel. Expansion tank with closed circulation to prevent loss of coolant. Electrical System—Distributor double breaker type with high capacity dual coils, centrifugal governor spark advance. Ignition switch wiring protected in metal clad conduit. Battery 21 plates 150 ampere hour capacity, high-level type requires infrequent attention. Generator air cooled with high capacity for peak electrical load. Vibrator voltage and current control of charging rate. Headlighting circuits protected by circuit breaker —Foot control switch lowers one or both headlight beams diameter. Spring cushion drive with friction damper. 15 roller bearings. Clutch throwout ball bearing has scaled in lubrica tion. Vacuum booster on clutch pedal to reduce physical effort in operation. Frame—Rigid I Beam X type center frame. 9^-" deep at center. steel cross member. Hotchkiss Drive—Two roller type bearing universal joints with scaled in lubrication. Driving strains cushioned through rubber depending on headlamp beam selected. Starting motor with automatic engagement of flywheel gear controlled by starting button on instrument panel. Transmission—All-quiet helical cut gears carburized, ground and lapped, insure long life and quiet operation. Three forward mounted on ten ball and roller bearings to insure alignment and quiet operation. mountings front and upper rear. Threaded type steel shackle bolt and bushings at lower rear. Rear Axle—Semi-floaling type with Angleset hypoid gearing. Straddle mounted driving pinion supported at front and rear by two ball bearings, extra large lubrication capacity of 6 pints protects hypoid gear lubricant from oxidization. Roll Control Bar—Two, located at front and rear. Maintains car stability when driving on curves. Lateral Ride Stabilizer—Mounted at rear and attached to frame and rear spring saddle. Braking System—Hydraulic self-energizing type, 14* x 2%*, with separate hand operated mechanical brakes on rear wheels for parking or emergency use. Triple sealed against dirt, dust and water. Ccntrifusc drums 14* diameter. Vacuum booster on brake pedal reduces physical effort in operation. Wheels and Tires—Disc type steel wheels with drop-center rims and chrome hub caps—Tires largest on any American production car, low pressure 6 ply cord 8.25 x 16. Steering System—Worm and double roller type—Worm gear mounted top and bottom on tapered roller bearings—Roller shaft straddle mounted on anti-friction bearings—Roller carried on two large ball bearings. Center steering lever mounted on two ball bearings, separate steering cross lubes to each wheel have spring loaded ball joints at each end to cushion road shock. steel centre core. Chassis Ball and Roller Bearings—A total of 122 ball and Chassis Lubrication—Simplified design and generous use of wear. Pressure lubrication required at only eleven points every 5000 miles with two additional points every 10,000 miles. Shock Absorbers—Double acting Hydraulic front and rear. Front Suspension—Packard design Safc-T-fleX independent Standard Equipment—Two matched tone electric horns—Two windshield wipers—Two adjustable sun visors—Rear view closed models. Body scientifically insulated, soundproofed and rubber mounted. Modern instrument panel with oil, water, fuel and ammeter dials, speedometer with trip mileage, electric clock, ignition switch, starter button, throttle control and cigar lighter. Double map reading lights and two package compart ments with locks. Radio, healer and defroster installation pro vided for. Tell-tale lights indicating which headlight beam is being used, located iu control dials. lighters—Robe cord support—Foot rest in rear compartment— Carpels front and rear—Adjustable driver’s seat—Two tail and stop lights—Dome and rear quarter reading lights—Fender courtesy light—Headlight beam control by foot switch— Toggle grip straps—Built-in aerial for radio—air cleaner— Front and rear bumpers and bumper guards—Tools and jack— Front and rear jack pads—One spare wheel, and wheel compart ment lock. Large capacity built-in trunks on all closed models. front springs greatly improve ride by eliminating pitching and tossing motions. System completely rubber insulated from frame—Rubber bushings used instead of steel, soften and cush ion the ride and eliminate friction, wear and expense—Only two points to lubricate every 10,000 miles. Thoroughly proven design in three years production of cars and millions of miles driving by Packard owners. Body ventilation by cowl ventilator and individually controlled windows. Arm rests on each front door and in centre and sides of sedan rear compartments. Floor carpels front and rear. Rear The right is reserved to change specifications or prices without incurring any responsibility with regard to cars previously sold. Presenting THE Hfi .17c! L -J WEB. 8 Greatest of All Eight-Cylinder Big Cars On the pages that follow is shown the car that challenges all comers on any motoring count. It bows to but one alone and that is the flagship of the fleet, the glorious Packard 12. For if ever there was a challenging car, it is the Packard Super 8 and it welcomes comparison no matter the competitive size. The new 1938 model is the more popular personification of the modern large car. With all its weight and roominess, its fine-lined chassis and powerful straight-eight engine offer oper ating economies new to the field of big car comfort. Priced at a figure several hundred dollars less than the luxurious trans portation of an earlier day, its lower first-cost and lower after costs now enable many more to know the pleasures of large car ownership. And there are now even greater pleasures in view of the host of 1938 improvements. The independence of Packard policy which causes it to be subservient to no lesser affiliate, enables the new Packard Super 8 to be the top quality car of its price class. This car knows no adaptation of frame, body or other vital unit first engineered for cars of lighter power and weight. But discounting its power and comfort, its quietness and safety, it alone has what none other in its price field can offer— enduring identity. For 1938 its many mechanical advances arc again crowned by the graceful lines of Packard beauty en hanced by modern new styling. To its even longer mechanical life is added a second life of Packard identity—appearance that ■will stay smart and recognizable over the years you will want to enjoy a big-car investment. And this is a fact not lightly cast aside in any large car consideration. s i i* i: it - i: i <; 11 t PACK A II D <1 U A L I T Y —inrrimri— A C € E P TAN C E The TO HUNG SEDAN for Five Passengers WHEEL BASE • 127 INCHES ■s-NHrWiSe—S3s—Sr-»r-'SHSHSH8H8H§r-8H3r 3 3■■ -SH3r-M—"H—-i^r-iti- The TO Fill NG SEDAN for Five Passengers WHEEL BASE • 13-1 INCHES 1’ A <; K A It D n it a TTTRimr I* » E <1 S I <> > Th TOURHG SEDAS for Seven Passengers WHEEL HASE • 130 INCHES The TOURLVG LIMOUSINE for Seven Passengers WHEEL BASE ■ I3» INCHES 1» AC K A It II QUALITY l‘ V C K A H It i* k i: ( i s i o \ I The FORMAL SOM lor Six Passengers WHEELBASE • 131 INCHES PACK A II »

1938 brochure for the Packard 12 and Super 8

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