Name/Title
(1993) Gay Men’s Health Crisis, AIDS Walk New York Poster, New YorkDescription
Gay Men’s Health Crisis, AIDS Walk New York, 1993
Fundraising event poster
Publisher: Gay Men’s Health Crisis
Country: United States
Offset print poster
This poster promotes AIDS Walk New York, a ten-kilometer fundraising walkathon held on Sunday, May 2, 1993, beginning and ending at the Great Lawn in Central Park. The design features large, multicolored block lettering reading “AIDS WALK NEW YORK” over a photographic background of participants carrying heart-shaped signs. Registration information and the phone number “212-807-WALK” appear prominently at the center, along with the statement “Benefiting Gay Men’s Health Crisis.”
The poster lists a broad range of sponsors, including corporate, media, and community partners, reflecting the scale and institutional support the event had garnered by the early 1990s. Founded in 1982, Gay Men’s Health Crisis (GMHC) was among the earliest and most visible community-based organizations responding to the HIV/AIDS epidemic in New York City. AIDS Walk New York became one of its most significant annual fundraising initiatives, mobilizing thousands of participants to support direct services, advocacy, and prevention programming.
The visual strategy emphasizes collective participation and civic presence rather than individual crisis imagery. By foregrounding mass mobilization and corporate sponsorship alongside community identity, the poster documents the institutionalization of AIDS fundraising in the second decade of the epidemic. It stands as part of the historical record of large-scale public health mobilization and community-based response during the HIV/AIDS crisis.Create Date
July 29, 2025Update Date
October 15, 2026