This is a 7/8 in. diameter button made of metal, celluloid and paper, with a portrait of McKinley, facing left with a radiating bands of black and ivory circling his head.
On the reverse side is a pinback for atachment with a metal ring around the item . A paper insert has manufacturer's markings that read "Baldwin & Gleason Co., Ltd., New York. Campaign Buttons And Badges. Pat. Aug. 8, 1899.
For some information about the history of buttons see this site: http://www.tedhake.com/viewuserdefinedpage.aspx?pn=buttonhistory