Name/Title
Yogg & Company: "Happy Easter" table card, 1971Entry/Object ID
2007.060.001Description
Lithograph on cardboard cut-out table decoration in bright colors. Piece has two folds to sit up-right on table. There is a ca. 0.5" crease on top of blue butterfly wing on top of card. Piece is an image of an Easter basket filled with colored Easter eggs with butterflies near the top. In the image is an attached pink tag with "Happy Easter" in purple script. Below the basket in pink letters is, "ENJOY Easter WITH US". In tiny BLACK letters at right bottom of piece there is "1971 YOGG & Co., Inc. MILLBURN, N.J. 07041 LITHO IN U.S.A. TP/01-2802".
Yogg and Company was a leading producer of menus and merchandising aides for the food industry. The company was founded by Millburn resident Howell Yogg , who lived at 234 Glen Avenue. The Yogg company was founded in Newark in 1923 and serviced restaurants, hotels and country clubs in the United States and Europe. Howell Yogg was renowned as an innovator in the food service industry, by combining menus and sales aids in its packages, and established retail marketing techniques in the industry. In the late 1960s, he also commissioned a group of nationally known artists and illustrators to create menus and merchandise. In April 1967, the company became a subsidiary of the Lasky company, a lithography, printing and design firm founded in 1917 and headquartered in Newark. In February 1969, the company opened a 61,000 square foot new plant occupying 5 acres at 71 East Willow Street in Millburn. The building, designed by architects Rotwein and Blake was the main site of production for the approximately 170 employees of the Lasky Company.
The company filed for bankruptcy and closed its Millburn plant on April 8, 1994.Acquisition
Accession
2007.060Source or Donor
Lynne Ranieri